Artifact, the brainchild of Instagram's co-founders, is stepping up its game with a groundbreaking feature. Fresh off the heels of allowing users to post updates without links, the app is now introducing generative AI capabilities. This innovative addition empowers users to craft their images to complement their posts. Whether it's a captivating landscape to discuss climate or a concept car for EV enthusiasts, users can enhance their storytelling with unique visuals.
The process is seamless. By tapping the "+" icon in the photo frame and selecting "create with AI" when creating a new post, users can enter their prompts. These prompts can include a subject, medium (like illustration or 3D image), and style (like pop art or photorealistic). Artifact employs a finely tuned Stable Diffusion model for image generation, and the entire process takes just seconds. If users aren't satisfied, they can revise the prompt for another attempt.
This feature is part of Artifact's broader strategy to personalize content for its users. Originally a news aggregator, it has evolved into a more comprehensive platform, rivaling the likes of X and Threads. With social features, commenting, user profiles, and the ability to post links and text-based content, Artifact offers a broader range of content, allowing creators to build their audience.
Generative AI imagery is the latest tool in Artifact's arsenal, providing creators with yet another way to engage users and share their stories effectively.