Subscribe to our newsletter and stay informed

Check out our list of top companies

Check out our carefully compiled lists of the most relevant and impactful companies within their fields.

Check out our list of top unicorns

Read and learn about the biggest companies that various countries have produced, how they made it, and what the future looks like for them.
August 17, 2023

Revolutionizing Marketing: Unleashing NFT Influencers Magic

NFT influencer marketing is reshaping advertising, offering new strategies for brands to enhance engagement and sales

NFT influencer marketing has emerged as the new go-to strategy, rapidly replacing traditional advertising, and gaining favor among numerous businesses, brands, and content creators. As of the end of Q3 2022, the NFT market saw significant activity, with approximately 150,000 buyers and 110,000 sellers actively engaging in this space.

Given the surging interest in concepts like decentralization, tokens, and digital currencies, firms and artists are now compelled to embrace related themes such as crypto and NFT influencer marketing to sustain their current success and visibility in this dynamic landscape.

The rising trend of NFT influencer marketing has opened up exciting opportunities for businesses and creators alike, who are increasingly leveraging the influence of social media stars and dedicated NFT enthusiasts to reach broader audiences and enhance their audience engagement. Now is the time to seize the potential of this transformative marketing approach and gain insights into the latest and most effective strategies and tactics for running NFT influencer campaigns. Embrace this revolution and unlock your brand's full potential in the NFT realm.

Why influencers are popular in the NFTs world

NFT influencer promotions: how do they work?

Has there ever been any mention of Instagram or Twitter introducing NFT sales to their respective audiences? That's right. That's what NFT marketing is. NFT marketing is quite similar to social media marketing, except that instead of sharing links to your content, you sell NFTs to your followers. In NFT, you earn cryptocurrency by creating digital content that your followers may view and buy.

NFT influencer promotions: how do they work?


Instagram can be useful for promoting and selling digital currencies as their use becomes widespread everywhere. Performers can share their NFTs in the form of photos and videos on Instagram because of the platform's focus on visual content. Artists that use popular hashtags and engage with their fan bases may increase the number of individuals who purchase their work.



The process of using Twitter as a sales and marketing tool is known as "Twitter marketing." Methods include creating viral content, using trending hashtags, and collaborating with influential people. Twitter's large user base and contagious nature make it ideal for disseminating digital materials. By sharing relevant NFTs with target audiences, marketers can raise brand recognition, improve brand sales, and encourage the growth of the NFT community. Artists and musicians using NFT on Twitter may increase their exposure to new audiences and boost digital product sales.



YouTube advertising is a great way to reach a wide audience online due to the site's popularity. Consider creating engaging digital content that describes the unique features of your non-fungible tokens, such as digital crypto and bitcoin. To arouse attention and motivate readers to take action, utilize eye-catching visuals and clear, concise language. Spread your word far and wide by utilizing all channels of promotion at your disposal, including online social media.

The prospects of NFT influencer marketing for businesses and creators

The digital economy is growing, and with it, opportunities for social media content makers. Due to the unique value of these crypto tokens and the ability to track them, influencers can receive property profits at any time during the campaign, not only at the beginning. Another perk for companies that use crypto and NFT influencer marketing is that it's simple to measure ROI. Businesses can measure the success of their social media advertising initiatives with the help of digital tools.

Digital assets don't have to threaten existing partnerships between businesses and creatives; they can actually strengthen them and open up new possibilities. By employing intelligent sales strategies, companies can raise their bottom line while decreasing their initial outlay. We now know that people are willing to pay more for an NFT because of the current circumstances.

Companies and artists can monetize their existing content by converting it to NFTs. Creators might sell the NFT of the viral video that made them famous, similar to how Twitter's former CEO sold his first tweet.

People take pride in being the sole legal owners of an item, just like they would a priceless work of art. The buzz will be greater if it's a video, a photograph, or any other digital product that creates waves online. Some of the many NFT influencer marketing prospects include the following:

The prospects of NFT influencer marketing for businesses and creators

Create a new NFT series collection

In addition to representing the acquisition of a scarce good, it can also stand in for a membership that grants access to premium features and services. Additionally, the influencer may produce material only available to those who own NFTs as part of the agreement.


Selling an Influencer’s NFT

Mark Cuban, an investor in the Shark Tank and proponent of NFTs, serves as a prime illustration of the effectiveness of this type of NFT influencer marketing. Cuban, the owner of the Dallas Mavericks, decided to give away collectible NFTs at home games as a thank-you to the fans who made the trip to the arena. The NFT was an optional benefit meant to encourage fans to interact with the brand more frequently and introduce them to the NFT world if they weren't previously familiar.


Selling an influencer’s NFT

Let's be honest: if Kim Kardashian hadn't worn a dress originally worn by Marylin Monroe to the 2022 Met Gala, no one would have batted an eye. The same thing is also possible with NFTs. Because of their high resale value, brands and NFT projects can benefit from collaborating with influencers and celebrities to give them exclusive ownership for a limited time. People can bid on digital assets that once belonged to one or more NFT influencers or celebrities, much like auctions of actual things celebrities own.


Partner with someone influential who can promote the purchase of NFTS

Content creators can persuade their audience to invest in particular NFTs instead of marketing a product or service. Keep in mind that the opinions of NFT and crypto influencers can affect the market price of cryptocurrencies; therefore, their advice should not be taken lightly. Brands in other industries can also utilize this NFT influencer marketing technique to increase their awareness. Still, it may be of particular relevance to NFT brands and projects whose main product is non-fungible tokens.

Bottom line

Influencer marketing campaigns that utilize digital currency tokens can benefit from the rising demand for these currencies. Influencers, entrepreneurs, and creators may all benefit from crypto and NFTs, while viewers can enjoy more engaging and innovative content.

To keep up with the competition in the digital age as a content creator or brand, you need to embrace crypto and NFT influencer marketing. Your chances of getting noticed by social media and shocking your target group increase the earlier you become involved.

Regina Tsvyrova
Chief Operating Officer of HypeFactory
Back to top
chevron-down linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram