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June 26, 2023

5 AI-Powered Tactics to Transform Your Influencer Marketing Strategy

Understand how the power of social influence can change the game, with global influencer marketing agency Hypefactory

There's a good possibility that you've heard about influencer marketing if you have not previously used it, no matter what kind of product or service your firm provides. Through influencer marketing, you partner with key content producers who will spread the word about your company and build trust and respect for your brand among consumers. Predictions for 2023 show that the influencer market will be worth $17.4 billion. Any digital marketer's strategy, but notably one focused on influencer marketing, can benefit immediately from the application of artificial intelligence. To determine whether or not a given influencer is a suitable fit for your company, you may use an artificial intelligence advertising tool to examine their fan base and data. Artificial intelligence can also help you find influencers with high-quality accounts you can feel good about promoting.

Artificial intelligence-based influencer marketing strategies

Brands' use of influencer marketing is being transformed by advances in artificial intelligence (AI), machine learning (ML), and natural language processing (NLP). AI-driven influencer marketing tools are assisting businesses by helping them find the most suitable content providers, recommending effective workflow activities, and facilitating the production of more targeted content. The main benefit of influencer marketing improved by data science resides in its ability to incorporate an excessive amount of data into each recommendation, which is especially important as the digital world continues to expand.

1

Determine the relevant creators

One of the most difficult things for marketers is finding the right influencers. Brands need to reimagine their content in order to stand out in a world where consumers are constantly bombarded with advertisements. It has been estimated that the typical person gets bombarded with thousands of advertisements every day. The proliferation of digital material across many platforms has resulted in unprecedented opportunities for advertising. To stand out in today's crowded digital landscape, brands must provide their target demographics with content that truly speaks to them. Apply AI to a mountain of social media data to find key opinion leaders in a certain field or niche.

  • Classifying influencers based on their content

The online content of a creator is analyzed by NLP AI, which then generates data about the creator's hobbies, industries, demographics, and brand affinities. These categories are used by influencer platforms' constantly changing discovery tools. Visual search AI does something similar by analyzing the creator's posts' visual content.

  • Large-scale analysis of audience reaction and sentiment

AI can analyze the comments (and the remarks of the commenters) in the same way it analyzes the content of posts and develops conclusions about the creator's readership. Similarly, AIs trained on comments and engagements can deduce how people feel about a piece of content.

  • Imaginary but "relevant" suggestions from the creator

Influencer marketing platforms may suggest content creators for campaigns based on a brand's objectives, previous influencer marketing initiatives, and user input. Because of this, a significant amount of time is saved during the discovery phase of the influencer marketing workflow, which is followed by the most time-consuming qualitative validation process.

2

Analyzing influencers’ followers in great detail

When it came to researching target groups and quickly identifying the ideal influencers, influencer marketing organizations used to rely on Facebook's Open Graph. Marketers now have to work with murky data that yields unpredictable results because Facebook disabled this feature in the wake of a crisis.

The use of AI in influencer marketing is helping to overcome this obvious difficulty. Marketers can use AI and machine learning to determine if an influencer's audience is a good fit for their products. Audience research is a frequent feature of influencer marketing platforms; it examines an influencer's followers and generates insightful demographic information. Artificial intelligence techniques also allow you to evaluate the influencer's audience's participation. Artificial intelligence algorithms show that a large number of followers is not always accompanied by a large number of interactions.

3

Measuring the profitability of a campaign

Influencer marketing's return on investment (ROI) is notoriously difficult to calculate. It's easy to gather and analyze social media engagement data, but it's much more challenging to turn those numbers into actual profits.

Using AI, users can compare hundreds of inputs to a few important outputs and conduct a regression analysis. This is achieved by employing algorithms that can model past performance based on correlations drawn from metric blends, identify strong correlations between blends and influential metrics, and forecast future performance based on those models. This would take people years to do due to the uniqueness of each creator, brand, and campaign.

4

Identifying relevant and useful content

Finding out what will most interest the followers of a given influencer is another challenge. In order to determine if visual media such as photos and videos are producing the desired results, automated analysis is essential. Marketers rely on AI to process and evaluate massive amounts of data to determine the efficacy of various kinds of content. It does it on a massive scale, getting smarter, faster, and more efficient the more it does. Its usefulness also lies in the editorial content suggestions it can generate based on key outcomes as opposed to hundreds of inputs and in the pre-flight content performance forecasts it can make in relation to a creator's audience.

5

Track performance

Managing the many moving pieces of an influencer marketing strategy can be challenging. Timelines are set, key performance indicators and engagement rates are examined, material produced by each influencer is monitored, and results are compared to projections. All this information may be stored in one place, and valuable insights can be drawn from it using AI. The more information an AI system is given, the more connections it can make. In addition, AI technologies assist in the smooth operation of campaigns for influencers of varying follower sizes, so scalability is not an issue.

Bottom line

Influencer marketing is evolving as a result of artificial intelligence, which is making the practice more practical and successful than ever before. You can solve problems like influencer fraud, underperforming influencers, inappropriate content, and more with HypeDetect AI-powered influencer marketing tools. Most of the best influencer marketing platforms have deep discovery AI technologies that will help you find the correct audiences and pair you with the most effective influencers. As a result, you may rest assured that your campaign will always yield a profit. Influencer marketing initiatives that don't incorporate artificial intelligence capabilities are missing out. Maximize the effectiveness of your influencer marketing initiatives by incorporating AI strategies.

Neil Hodgson Coyle
Neil Hodgson-Coyle
Editorial chief at TechNews180
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