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May 11, 2023

Noda - Boosting Efficiency, Security, and Personalization with Open Banking

Merchants leverage Open Banking APIs to streamline payments, provide personalized experiences, and combat fraud

The travel industry is constantly evolving, and with it, the way merchants conduct business. A recent trend in this space is the integration of Open Banking into travel payments, revolutionizing the way transactions take place. Using Open Banking APIs, merchants can streamline their payment processes, enhance security measures, and provide a more personalized experience for travelers.

Providing seamless and secure payment options is one of the key advantages Open Banking brings to merchants in the travel industry. Through direct bank account payments, merchants can eliminate the need for intermediaries, such as credit card companies. It reduces transaction fees as well as improves overall efficiency. Furthermore, Open Banking guarantees a secure payment process since transactions are authorized by the bank directly, and no sensitive information is exchanged.

Moreover, Open Banking empowers merchants to offer a highly personalized experience to travelers. For instance, with the assistance of Noda's Financial AI Toolset, merchants can gain valuable insights into travelers' financial data, including their spending habits and preferences. This invaluable information can then be utilized to provide personalized recommendations for travel experiences and offers. By doing so, merchants enhance the customer experience, foster increased loyalty, and ultimately boost their revenue.

"By accessing travelers' financial data through Noda’s Financial AI Toolset, merchants can gain insights into their spending habits and preferences,"

- outlines the Head of Market Expansion at Noda, Nikola Tchakarov

Furthermore, Open Banking plays a pivotal role in helping merchants combat fraud and minimize chargebacks. Through robust identity verification processes, merchants can ensure the traveler's authenticity and guarantee that payments are authorized by the bank. Consequently, the risk of fraudulent transactions is significantly reduced. Open Banking also empowers merchants to identify and respond promptly to suspicious activity by leveraging real-time transaction data, further minimizing chargeback risks.

Furthermore, Open Banking provides merchants with exciting new possibilities for reaching new markets and customers. The Open Banking solution from Noda allows merchants to extend their services to customers without access to traditional payment methods or who prefer the convenience and security of bank transfers. In turn, this expansion leads to an increase in revenue and business growth.

Merchants in the travel industry can benefit from open banking in a number of ways. Whether it's seamless and secure payment options, personalized experiences, fraud reduction, or access to new markets, Noda's merchants can significantly improve their bottom lines and enhance their overall travel experience. As Open Banking continues to evolve, it holds the potential to reshape the travel industry and unlock new opportunities for forward-thinking merchants.

Elitsa Kaleva
Elitsa Kaleva
Content Writer at TechNews180
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