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April 21, 2023

A Game-Changing Partnership: HypeFactory and Nümi Explore Online Entertainment

HypeFactory, a professional AI Influencer Marketing agency, has partnered with Nümi to bring a new level of innovation to the expansive digital universe, Nümiverse

HypeFactory announced a new partnership with Nümi, whose upcoming open world for gaming and content creation Nümiverse will be available in 2023. Designed for creators, influencers, and gamers alike, it promises to deliver an immersive entertainment experience. By participating in activities such as gaming, streaming, and more, users will be able to personalize their avatars and explore the digital universe. Fans are already able to engage in conversation with TechV, Divada, and Eegee, the three dynamic VTubers who represent Nümi.

Nümi has developed a unique entertainment platform that allows users and creators to customize avatars in-game, integrate streaming video in real-time, and simulate social gatherings. The success of the Nümiverse project owes much to HypeFactory's involvement, and the launch is set to provide an unparalleled immersive experience for users. The global influencer marketing agency, HypeFactory uses advanced analytics to create dynamic, influencer-led campaigns. HypeFactory partners with leading global brands in the industry to develop influencer campaigns that engage their target audiences effectively.

With its unique features and user-generated content, the upcoming launch of the Nümiverse in 2023 is expected to be an exciting addition to the world of virtual reality. Gamers worldwide eagerly anticipate the one-of-a-kind experience that it promises to provide, setting it apart from existing VR ecosystems. The initial VR and mobile versions of Nümi's products are set to debut in 2023, with PC versions slated for release in early 2024. The launch is poised to revolutionize the gaming industry by offering unparalleled features and content that will attract players from all over the world.

In the Nümiverse, individuals who are digital creators or general users have the ability to create distinct characters of their own, which they can use to interact and engage with one another. As part of the Nümi VTubers launch preparations, HypeFactory conducted an AI audit of 36 million influencers across Instagram, YouTube, Twitter, and Twitch to select 200 creators for Nümi. Proprietary AI tool, HypeDetect, analyzed the base of talents by 55 metrics, including self-developed benchmarks named AQS and CQS (Audience Quality Score and Channel Quality Score), which combines different factors, such as engagement rate, dynamics of audience growth, and comments authenticity. After careful review, HypeFactory picked the 30 top-performing creators, and 3 of them were chosen by Nümi for integration into the upcoming open world. This selection process ensures that only the highest quality content will be featured in the Nümiverse.

The partnership between HypeFactory and Nümi is primed to bring a ground-breaking digital world experience to audiences. Nümi’s first season pass is scheduled for release in 2023 and plans for manga and visual novel adaptations are in the works. Through their combined efforts, the partners will provide users, creators, and influencers with opportunities to enjoy high-quality content and engage with colorful Vtubers.

Elitsa Kaleva
Elitsa Kaleva
Content Writer at TechNews180
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