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Unleashing Connectivity: SmartCIC's 5G Revolution for REISS in New York

SmartCIC is set to technological tapestry connecting REISS' New York stores, extending connectivity to all sites
By Josefina Dipaolo
November 22, 2023

In a groundbreaking move, SmartCIC, a global managed service provider, is set to revolutionize the retail landscape for the luxury British fashion brand REISS in New York. The strategic deployment of 5G Fixed Wireless Access (FWA) by SmartCIC aims to seamlessly connect REISS' standalone stores, promising not only enhanced customer experiences but also a fresh wave of interactivity within physical stores.

The collaboration between SmartCIC and REISS, spanning over 13 years, has taken a quantum leap with the recent implementation of 5G FWA at REISS' Manhattan headquarters. Now, the vision extends to blanket all standalone stores across New York. By leveraging multi-directional antennas, SmartCIC ensures optimal connectivity, and with an impressive delivery speed of five working days per site, the transformation is swift.

SmartCIC goes the extra mile by introducing dual-carrier diversity at each location. This entails connections from the two top-performing cellular providers specific to each site, ensuring not only reliability but also robust performance. The end-to-end approach, covering everything from line and cabling to hardware and support, underscores SmartCIC's commitment to providing a cost-efficient solution with guaranteed performance.

REISS' customers stand to gain from this technological leap, ushering in a new era of interactive and seamless in-store experiences. The challenges posed by traditional connectivity solutions in New York's bustling environment are met with SmartCIC's innovative approach, proving that fixed wireless is not just a choice but a strategic one.

Toby Forman, CEO at SmartCIC, highlights the unique challenges in New York's connectivity landscape, emphasizing the prohibitive costs and logistical challenges associated with digging up roads. The adoption of 5G as an alternative to fixed line connectivity emerges as a game-changer, reducing costs, and laying the foundation for REISS to craft distinctive retail experiences.

SmartCIC's cellular intelligence division, CELLSMART, is at the forefront of testing, mapping, and capturing wireless network intelligence globally. With over 100,000 real-world cellular performance tests and 3 million data points, CELLSMART is mapping 5G with the precision of mapping local streets. Real-time data reporting ensures a dynamic approach to fixed wireless access solutions.

Andrew Wood, Head of Workplace IT at REISS, underscores the operational efficiency gained by embracing new technologies. SmartCIC, a trusted partner since 2009, emerges as the obvious choice for REISS, aligning seamlessly with objectives and pushing the boundaries of what's achievable. Going wireless with SmartCIC is not just a technological upgrade but a strategic move for REISS to meet the demands of the digital age.

In the era where connectivity defines customer experiences, SmartCIC's 5G deployment for REISS paints a picture of a wireless tomorrow. Beyond the streets of New York, this collaboration sets the stage for a transformative journey in retail, where technology and fashion seamlessly intertwine, promising a future where every connection is an experience waiting to unfold.

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