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November 30, 2023

Invisible Capitalism: Martech Trends of 2023

An ultimate guide to the Martech trends ruling the industry in 2023

Marketing technology is revolutionizing advertising. Marketing technology trends range from coding an immersive shopping experience, to data surveillance for targeted ads; as technology pervades every sphere of our life, the $146 billion industry changes the way we relate to products, and in the process, become products.

Martech is a force as a technological apparatus. Drawing from the general values of seamless integration and surveillance, in the following article, I deconstruct the martech trends in 2023

An Overview

Marketing technology has seen significant changes, with new trends shaping the landscape. One of the most prominent trends in the industry is the use of artificial intelligence (AI) and machine learning (ML). With the ability to analyze vast quantities of data and make predictions, these entities are transforming the way business approaches a marketing strategy. This technology can also help businesses streamline marketing efforts, leading to a more efficient use of resources.

In an upcoming article, we discuss the top 30 companies pioneering the field of Martech.

Voice-based marketing is gaining popularity in 2023. With the growing accessibility of voice assistants such as Amazon’s Alexa and Google Assistant, marketers are exploring new ways to reach customers through these channels. Voice-based marketing requires a different approach to traditional marketing, focusing on creating conversational experiences that provide value to the customer. As the use of voice assistants continues to grow, businesses that can effectively leverage this technology will have a competitive advantage in relating to their targeted audience.


As we’ve seen, marketing technology is a force that shapes the way we interact with products and in turn, how businesses engage with their customers. AI and ML are transforming marketing strategies by enabling businesses to make sense of vast amounts of consumer data. Voice-based marketing continues to aid the lazy, impatient, and modern consumer by creating conversational experiences through technology.

However, as the industry evolves, it is important to consider the implications of technology on society. Questions of ethics are often blurred, as Martech renders capitalism invisible. Who profits? Whose data is sold? Who watches your virtual footprint? The inequalities within the economic system perpetuate themselves due to the black box of efficient technology.

It is crucial for businesses to balance the benefits and agility that technology provides with respect for users’ privacy.

Kriti Swarup
Kriti Swarup
Content Writer at TechNews180
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