Capillary Technologies, an innovative SaaS startup based in India that specializes in loyalty management and customer engagement solutions, has recently secured an impressive $45 million in a Series D funding round. This latest investment, comprising $40 million in equity and approximately $5-$7 million in debt, brings Capillary Technologies' total capital raised to nearly $150 million.
Leading the round is Avataar Ventures, joined by renowned LPs including Pantheon, 57Stars, and Unigestion. Notable investors like Filter Capital and Innoven Capital also contributed to the funding, highlighting the strong support and belief in Capillary Technologies' vision and capabilities.
The funding injection will play a crucial role in propelling the company's expansion efforts in both the United States and Europe. With a strategic focus on growth, Capillary Technologies aims to actively pursue strategic acquisitions that align with their overarching business strategy. By strengthening their presence in these key markets, the company is positioning itself as a global leader in the loyalty management and customer engagement space.
What sets Capillary Technologies apart is its product-centric approach, diverging from competitors who primarily operate as service-based businesses. Aneesh Reddy, Founder and Managing Director of Capillary Technologies, highlighted this distinction in a recent interview, stating, "The way most of our competitors in the U.S. and elsewhere have built in as a services business where customers ask you something, and you build it. On the other hand, we have taken a very product view to it."
Capillary Technologies' suite of technology-driven, cloud-native solutions has garnered widespread acclaim and attracted a diverse range of clients. With successful collaborations with over 250 brands across 30 countries, the company has powered more than 100 loyalty programs. Noteworthy clients include industry giants such as Domino's, Tata Group, Puma, Shell, Petron, and Marks & Spencer. Capillary's innovative technology reaches over a billion customers and facilitates more than 5 billion transactions annually.
In conclusion, Capillary Technologies' recent funding round signifies not only the company's impressive growth and potential but also underscores the strength of its solutions in the loyalty management and customer engagement domain. With ambitious plans to expand their presence in the U.S. and Europe, Capillary Technologies is poised to revolutionize the industry, delivering value to its clients and driving innovation on a global scale.