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July 25, 2023

Greenpixie: Revolutionizing Cloud Computing with Environmental Efficiency

UK firm tackles data centers' emissions crisis!

Backed by a £50,000 grant from Innovate UK, the firm aims to create a revolutionary tool that slashes data center emissions, potentially saving millions of CO2 tonnes yearly.

Cloud computing has been a game-changer for businesses, but it comes with an alarming downside—wasteful architecture contributing to a staggering 30% of cloud use being deemed unnecessary. Greenpixie's mission is to address this issue head-on, calculating emissions data for companies using cloud computing in data centers.

John Ridd, the CEO of Greenpixie, emphasizes the transformative potential of their technology. He explains that their data will empower cloud developers to build with environmental efficiency in mind, not just focusing on cost and performance. By identifying and curbing unneeded computation in data centers, Greenpixie's tool aims to put an end to the absurd waste in the cloud industry.

The urgency of the situation has caught the attention of BBC Panorama, which recently shed light on the concerning emissions of cloud computing. Additionally, the UK Government is taking steps to combat the issue by launching the Government Digital Sustainability Alliance, led by DEFRA, at COP27.

As the demand for cloud services continues to soar, Greenpixie's innovative approach could be the game-changer needed to mitigate the environmental impact of this essential technology. With their visionary initiative, the future of cloud computing may finally align with environmental responsibility and sustainability.

Neil Hodgson Coyle
Neil Hodgson-Coyle
Editorial chief at TechNews180
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