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August 15, 2023

Matter's Innovative Tech: Battling Microplastic Pollution One Appliance at a Time

Matter's Breakthrough: Clearing Microplastics, Cleansing Waters

In a bid to combat the ever-growing menace of microplastic pollution, Bristol-based start-up Matter has unveiled a groundbreaking technology that tackles these minuscule yet environmentally hazardous particles at their source. Imagine a world where your washing machine doubles as an eco-savior, preventing microplastic fibers from escaping into waterways and the broader ecosystem. With its flagship solution, Gulp, Matter is doing precisely that, championing the cause of cleaner waters and a healthier planet.

At the heart of Matter's approach lies the aspiration to curb the dispersal of microplastics and harvest and recycle these minute fragments. Gulp, the ingenious technology in question, collaborates seamlessly with washing machines, adeptly capturing microplastic fibers that often emanate from clothing during washing. By intercepting these particles before they can infiltrate the aquatic realm, Gulp is fostering a vital defense against microplastic pollution.

The momentum behind Matter's mission has greatly boosted by its recent triumph in securing a $10 million Series A funding round. This capital infusion will be pivotal in expanding and refining their microplastic filtration technology. Moreover, it's poised to propel Matter's innovative solutions into the realm of commercial and industrial applications, amplifying the reach and impact of its eco-conscious endeavors.

The star-studded ensemble of investors leading this funding round is indicative of the tech world's resounding endorsement of Matter's vision. Foremost among these champions is S2G Ventures, the investment arm of Builders Vision, accompanied by SOUNDWaves, the brainchild of Ashton Kutcher and Guy Oseary. Notable contributors also include Regeneration.VC, buoyed by none other than Leonardo DiCaprio and Katapult Ocean.

Kate Danaher, Managing Director at S2G Ventures, underscores the profound impact that Matter has etched in the industry. "As established partners of Matter, we've been astounded by their unwavering resolve and the speed at which they've forged innovative solutions that deliver immediate industry impact." This sentiment is shared by Katherine Keating, Managing Partner at SOUNDWaves, who hails Matter's micro-filtration technology as a vanguard against the ceaseless tide of microplastic pollution infiltrating our living spaces and ecosystems.

Keating affirms, "Matter's micro-filtration technology is at the forefront, embodying a pivotal defense against the relentless surge of microplastic pollution from our residences, workplaces, and built environments." With a backdrop of growing ecological awareness, the inevitability of legislation looms larger each day. Keating's conviction remains steadfast, as Matter's tech is poised to usher in a transformative era that curtails the annual influx of thousands of tons of plastic material into our surroundings, emanating from textile production and industrial wastewater processes.

Neil Hodgson Coyle
Neil Hodgson-Coyle
Editorial chief at TechNews180
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