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Apple's AI Ambitions Take Flight: The Battle for Generative AI Heats Up

Meet "Ajax," their AI tool aiming to rival OpenAI and Google. Large language models await!
By Josefina Dipaolo
July 21, 2023

In a bid to challenge industry giants like OpenAI and Google, Apple is making significant strides in artificial intelligence. According to a report by Bloomberg's Mark Gurman, the tech giant is diligently developing AI tools, including a chatbot referred to internally as "Apple GPT." While Apple is yet to unveil its strategy for consumer release, insiders anticipate a groundbreaking AI-related announcement in the coming year.

Apple's journey into AI innovation centers on its proprietary framework codenamed "Ajax." Designed to create large language models akin to OpenAI's ChatGPT and Google's Bard, Ajax leverages Google Cloud and the search giant's machine learning framework, JAX. This technological powerhouse forms the foundation for Apple's internal ChatGPT-style tool.

Initially met with security concerns surrounding generative AI, the chatbot faced a temporary halt during its internal rollout. However, recent developments have allowed more Apple employees access, albeit with special approval required. The chatbot showcases its prowess in product prototyping, empowering employees to effortlessly summarize text and answer queries based on its extensive training data.

While Apple's chatbot rivals the capabilities of Bard, ChatGPT, and Bing AI, it still needs to boast distinct features setting it apart from existing commercial offerings.

Undeterred by a late entry into the generative AI landscape, Apple has embarked on a quest for top-notch AI talent. The company's career page flaunts multiple job postings seeking experts in generative AI with a deep understanding of large language models.

As industry titans like Google, Microsoft, and Meta have already launched generative AI products to the public, Apple is finally stepping into the limelight. While it has discreetly incorporated AI features into its products over the years, the consumer demand for generative AI tools for drafting essays and images has prompted Apple to catch up and make a resounding statement.

Apple's foray into AI is gaining momentum, with the development of their chatbot and Ajax framework signaling their commitment to the generative AI race. As the tech giant addresses potential privacy concerns and CEO Tim Cook's thoughtful approach to AI integration, the stage is set for an exciting showdown among AI behemoths. Keep a close watch, for Apple's upcoming AI announcement might just redefine the landscape of artificial intelligence.

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