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eBay AI-Powered 'Shop the Look' app on iOS

eBay unveiled an addition for fashion aficionados: a "shop the look" feature on its iOS app
April 10, 2024

eBay, a leading e-commerce platform, is stepping up its fashion game with the introduction of an innovative feature powered by generative AI. The new "shop the look" section in its iOS mobile app promises a personalized and immersive shopping experience for fashion enthusiasts. By tapping into users' shopping history, eBay aims to provide curated outfit suggestions and inspire customers to explore complementary fashion items. Let's delve into how this AI-powered feature is set to revolutionize the online fashion shopping experience.

The "shop the look" feature leverages eBay's advanced AI technology to analyze users' preferences and recommend curated ensembles tailored to their individual style. By incorporating interactive hotspots, users can discover similar items and outfit inspirations effortlessly. What sets this feature apart is its inclusivity, as it showcases both pre-owned and luxury items, ensuring a diverse range of fashion choices.

Developed in collaboration with eBay's Responsible AI team and RAI Principles, this feature reflects the platform's commitment to ethical AI usage. Moreover, eBay plans to continuously enhance the personalization aspect of the feature, offering users an evolving shopping journey.

eBay's introduction of the "shop the look" feature marks a significant step towards enhancing the fashion shopping experience on its platform. By harnessing the power of AI, eBay aims to provide users with tailored outfit recommendations and inspire their fashion choices. As the feature rolls out on iOS in the U.S. and U.K., with Android support on the horizon, eBay is poised to redefine how consumers engage with fashion online. With its commitment to ongoing improvements and expansions, eBay is set to cement its position as a leader in AI-driven e-commerce innovation.

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