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Google Teams Up with Airtel for Indian Cloud and GenAI Solutions

India’s second-largest telecom operator, Airtel, announced a groundbreaking partnership with Google Cloud on Monday
May 13, 2024

India’s second-largest telecom operator, Airtel, has announced a long-term partnership with Google Cloud to develop and deliver cloud and generative AI products to Indian businesses. This strategic collaboration aims to leverage Airtel’s extensive customer base and Google Cloud's advanced technologies to offer innovative AI solutions tailored to the Indian market.

Airtel, India’s second-largest telecom operator, has joined forces with Google Cloud in a long-term partnership aimed at developing and delivering cloud and generative AI products to Indian businesses. With Airtel boasting an extensive customer base that includes 2,000 large enterprises and a million emerging businesses, the partnership is poised to make significant strides in the Indian market.

The collaboration between Airtel and Google Cloud will focus on providing businesses with cutting-edge AI solutions, including generative AI, which will be trained using Airtel's vast data sets. The range of products offered will include geospatial analytics, location intelligence, predictive capabilities, market assessment, site selection, risk management, and asset tracking.

Additionally, the partnership will introduce voice analytics for conversational applications across multiple languages, as well as marketing technology for forecasting consumer behavior, audience segmentation, and streamlined content creation with contextual ads. Airtel has established a managed service center in Pune, staffed by over 300 experts, to provide comprehensive support to businesses.

The telecom industry has become a focal point for tech giants like Google, Microsoft, and Amazon, all seeking to capitalize on the immense data generated by billions of customers worldwide. This trend has led to various partnerships between these tech behemoths and telecom operators globally, including in the U.S. and the UK, with a focus on offering generative AI solutions to businesses.

Google's investment in Airtel, totaling up to $1 billion in 2022, underscores the tech giant's commitment to the Indian carrier. Google Cloud CEO, Thomas Kurian, described the partnership with Airtel as "a significant milestone" in Google's mission to accelerate cloud and AI adoption in India.

The partnership between Airtel and Google Cloud marks a significant step towards delivering innovative cloud and AI solutions to Indian businesses. By leveraging Airtel's extensive customer base and Google Cloud's advanced technologies, the collaboration aims to drive digital transformation and accelerate the adoption of cloud and AI technologies in India.

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