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Qloo Secures $25M to Forecast Your Preferences

Qloo is on a quest to decode the intricate tapestry of human preferences and cultural trends
February 22, 2024

Get ready to dive into the fascinating world of AI-driven taste and culture exploration with New York-based startup Qloo. Imagine AI not just generating content but also uncovering the hidden correlations in human preferences that often elude us. From discerning whether horror movie enthusiasts have a penchant for exotic cuisines to unraveling the intricate connections between different forms of entertainment, Qloo is on a mission to decode the mysteries of human taste.

Founded in 2012 by Alex Elias and Jay Alger, Qloo set out to bridge the gap in what Elias terms "taste knowledge." Drawing from Elias's passion for culture and Alger's expertise in digital marketing, Qloo has evolved into a sophisticated AI platform that delves into various domains like entertainment, fashion, travel, and more.

Powered by AI-generated correlation data, Qloo offers insights into consumer behaviors across a myriad of categories, from film and literature to nightlife and travel. By analyzing behavioral data from millions of consumers worldwide, Qloo's AI models identify trillions of connections, enabling personalized recommendations and deep insights into people's tastes.

But what about privacy? Elias assures that Qloo prioritizes ethical AI development and adheres to stringent privacy laws like GDPR and the California Consumer Privacy Act. While the company leverages vast amounts of personal data, it ensures that all data processing is done responsibly and anonymously, without compromising user privacy.

Qloo's impressive roster of clients, including Starbucks, Hershey's, Michelin, and Netflix, attests to the efficacy of its platform. From curating in-store music playlists to customizing candy assortments, Qloo's AI technology is revolutionizing product experiences for leading brands across industries.

With profitability on the horizon and a growing list of major customers, Qloo is poised to redefine how we understand and cater to human preferences in the digital age. As the company continues to expand its reach and influence, it's clear that Qloo is not just another AI startup—it's a game-changer in the realm of taste and culture exploration.

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