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Team5pm's Data-Driven Content Powerhouse: Acquisition Spree

Team5pm has transcended as a YouTube-centric entity into a dynamic force in the realm of data-driven video expertise
April 5, 2024

In a strategic move to cement its position as a powerhouse in the realm of data-driven content creation, team5pm has announced its acquisition of the renowned social media agency Lijm Amsterdam. This bold step not only marks a significant milestone in team5pm's evolution but also propels it towards becoming the quintessential partner for the CMO of tomorrow.

Over the last half-decade, team5pm has undergone a remarkable transformation, transitioning from a YouTube-centric agency to a data-driven video juggernaut. Their client roster, boasting heavyweights like Prime Video, KPN, and bol, underscores their prowess in the field. Expanding their footprint globally, with recent openings in South Africa, Stockholm, and Warsaw, team5pm has been on an upward trajectory. 

With the integration of Lijm Amsterdam into their fold, team5pm fortifies its expertise across key social media platforms including TikTok, Instagram, and Snapchat. This strategic synergy is poised to unlock new avenues for growth, with plans for further acquisitions on the horizon.

The brainchild behind this strategic maneuver, Jelmer Wind, CEO of team5pm, envisions a future where data reigns supreme in the realm of content creation. "Our journey thus far has been nothing short of extraordinary. By harnessing the power of data, we are poised to revolutionize the way brands communicate across diverse platforms," Wind remarked.

Lars Reimink, co-founder and Managing Director at Lijm Amsterdam, echoed Wind's sentiments, emphasizing the transformative potential of data-driven strategies in social marketing. "Our partnership with team5pm positions us as the unequivocal choice for forward-thinking CMOs. With data as our compass, we navigate the dynamic landscape of social media, delivering tangible results," Reimink affirmed.

As part of this evolution, team5pm will operate under the umbrella of a content group, with 5pm serving as the beacon for YouTube-centric content. The overarching ethos of the group, encapsulated by the 4F formula - 'Find, Film, Fuel & Fact-Check', underscores their commitment to precision and efficacy. This holistic approach, underpinned by proprietary tools and methodologies, ensures alignment with client objectives while resonating with target audiences.

In an era where the thirst for compelling content is insatiable, Wind envisions the group as a bastion of innovation and reliability. "The landscape of content creation is evolving rapidly, demanding a paradigm shift. With our expanded arsenal of expertise and resources, we are poised to meet this demand head-on, while staying true to our ethos of client-centricity," Wind asserted.

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