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TikTok's Bold Leap, Testing 15-Minute Video Uploads for a Select Few

TikTok is boldly exploring new horizons, ushering in a potential era of extended video content
By Josefina Dipaolo
October 26, 2023

TikTok, the renowned hub of short and snappy video content, is stretching its boundaries. The social media giant recently confirmed that it's testing the waters with a new feature – the ability for users to upload 15-minute videos. While this change is currently being trialed in specific regions among a select user group, it's clear that TikTok is setting its sights on the world of long-form content. This marks a significant evolution for a platform that first captured hearts with its 15-second videos.

The alteration emerged thanks to eagle-eyed social media consultant Matt Navarra, who shared a screenshot revealing the extended video upload option. Users can now share more extensive content directly from the TikTok app or their desktop. In the past, TikTok limited videos to just 60 seconds, which later expanded to three minutes and then 10 minutes in February 2022.

So, what does this mean for creators? Well, they now have an even larger canvas to paint on, be it for cooking tutorials, beauty tips, educational content, or comedy sketches. The days of creators resorting to "Part 2" videos when their content exceeds the time limit could be over.

But there's a bigger picture here – TikTok is gearing up to take on YouTube. These developments indicate that TikTok is aiming to attract the long-form video creators who typically find their home on YouTube. While the two platforms have had distinctive identities, they are now inching closer as TikTok embraces longer content and YouTube dabbles in short videos through Shorts.

However, it's important to note that this transformation might not please everyone. TikTok's charm has been its quick, bite-sized videos that pack entertainment in a matter of seconds. Some users might still prefer the swiftness and brevity of shorter clips, but TikTok seems to have that covered with features like fast-forwarding, allowing users to maintain their preferred pace.

For now, the question remains: Will TikTok extend this change to its entire user base? The platform hasn't disclosed its plans yet, leaving users and creators eager to see what the future holds.

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