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TikTok's Global Rollout of "Creativity Program Beta" Empowers Creators

Empowering creators worldwide, a thriving ecosystem, reimagining monetization
By Josefina Dipaolo
September 15, 2023

TikTok, the dynamic social media juggernaut, is unfurling the boundaries of its revamped creator fund, aptly named the "Creativity Program Beta." Beyond its initial launch in the United States, TikTok is now extending the program's reach to include Brazil, France, Germany, Japan, Korea, and the United Kingdom. This expansion is set to redefine the landscape for content creators, offering enhanced revenue prospects and unlocking real-world opportunities. The journey began with select creators back in February, and the global rollout signifies TikTok's commitment to nurturing the creative community.

TikTok's "Creativity Program Beta" takes center stage, replacing the former Creator Fund. This transformative shift aims to elevate earnings and open doors to an array of opportunities for content creators. To qualify for the program, creators need to meet specific criteria: they must be at least 18 years old, possess a follower base of 10,000 or more, and accumulate a minimum of 100,000 views in the last 30 days. This shift underscores TikTok's dedication to recognizing and rewarding quality content.

The promise is significant: creators who join the program and consistently deliver high-quality, original videos lasting more than one minute stand to reap rewards that can be up to 20 times more substantial than what was previously offered through the Creator Fund. It's a transformative leap that's set to change the game for content creators on TikTok.

While TikTok's Creativity Program Beta heralds a new era for creators, it leaves questions about the future of the Creator Fund in its wake. TikTok has not explicitly stated whether the Creativity Program will replace the Creator Fund entirely. Still, the momentum behind this dynamic initiative suggests that TikTok may be gearing up for a significant shift in its monetization strategy once the Creativity Program exits its beta phase.

TikTok has underscored that the rewards formula for the Creativity Program Beta has been meticulously crafted to yield a higher average gross revenue for qualified video views, promising creators a more lucrative platform to showcase their talents and insights.

The Creativity Program is just one component of TikTok's comprehensive suite of monetization tools, alongside features like LIVE subscriptions and TikTok Pulse. The platform also offers monetization avenues through tips and gifts, as well as the newly introduced Series feature. This innovative feature empowers eligible creators to share collections of premium content behind a paywall. With each Series capable of encompassing up to 80 videos, each lasting up to 20 minutes, TikTok is expanding horizons and embracing diverse monetization avenues.

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