Subscribe to our newsletter and stay informed

Check out our list of top companies

Check out our carefully compiled lists of the most relevant and impactful companies within their fields.

Check out our list of top unicorns

Read and learn about the biggest companies that various countries have produced, how they made it, and what the future looks like for them.

YouTube Eases Monetization Requirements

YouTube opens doors to monetization for more creators in the U.S. with new program expansions
June 14, 2023

YouTube is revolutionizing its monetization program to provide creators with enhanced earning potential. In a major update, the eligibility criteria for the YouTube Partner Program (YPP) have been revised, opening doors to U.S.-based creators with as few as 500 subscribers and 3 recent public uploads. This exciting development allows a wider range of creators to access monetization tools and enjoy increased earning opportunities.

Previously, creators needed at least 1,000 subscribers and specific view thresholds to qualify for YPP. Now, with the new criteria, creators can apply for YPP with just 500 subscribers, 3 public uploads in the last 90 days, and either 3,000 watch hours in the past year or 3 million Shorts views in the last 90 days. This update provides a more accessible pathway for creators to monetize their content.

The revamped program unlocks various monetization tools and features, including Super Thanks, Super Chat, Super Stickers, channel memberships, and the ability to promote merchandise through YouTube Shopping. These tools offer creators diverse revenue streams and ways to engage with their audiences. The aim is to empower creators by lowering the barriers to entry and supporting their growth.

While the new criteria may be more attainable for many creators, the requirement of three video uploads within 90 days poses challenges for those who produce longer-form content. YouTube acknowledges this concern and aims to strike a balance between quantity and quality, ensuring that creators have the opportunity to thrive regardless of their content format.

The revised monetization program is currently applicable to creators in the U.S., the U.K., Canada, Taiwan, and South Korea. YouTube plans to expand these opportunities to other countries where YPP is available in the near future. Additionally, YouTube will provide further details and insights about these exciting initiatives at the highly anticipated VidCon conference, offering creators valuable strategies to optimize their earning potential.

YouTube has been actively introducing new monetization tools for Shorts creators, sharing ad revenue, and empowering them to maximize their content's value. The overwhelming success of Shorts, amassing over 50 billion daily views, showcases the immense potential for creators to monetize their short-form videos. YouTube is dedicated to fostering creativity, rewarding innovation, and supporting creators in their journey.

As YouTube reshapes the landscape of online video monetization, creators now have unprecedented opportunities to turn their passion into profit. With the revised eligibility criteria and a host of exciting monetization tools, YouTube is poised to fuel the success of creators worldwide. Join the YouTube community, unleash your creativity, and embark on a fulfilling journey in the realm of online video, knowing that YouTube is there to support your growth and success.

YouTube, the leading global video-sharing platform, operated by a prominent tech giant, is steadfast in its dedication to cultivating a vibrant environment that caters to the needs of content creators and viewers alike. Boasting an extensive assortment of multimedia content and an array of engaging functionalities, YouTube has indisputably revolutionized the manner in which we partake in and interact with digital video content.

More about: 

Last related articles

chevron-down linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram