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FLOKI Targets Nigeria with Ambitious New Campaign

FLOKI expands into Nigeria, targeting crypto's fastest-growing market
June 17, 2024

FLOKI, a rising star in the cryptocurrency world, is setting its sights on Nigeria with a bold new marketing campaign. Known for its strategic marketing and strong community focus, FLOKI is aiming to capture the attention of one of the most promising markets for crypto adoption.

Why Nigeria?

Nigeria stands out as a prime market for cryptocurrency. The nation boasts the highest global awareness of crypto, with a significant surge in adoption from 2020 to 2023 and an expected growth of nearly 13% between 2024 and 2028. A study by KuCoin reveals that 35% of Nigerians aged 18 to 60 are involved in crypto investments or trading, translating to an estimated 22 million crypto holders. With 43% of the population under 15, the future looks bright for crypto growth in Nigeria.

Strategic Locations for Maximum Impact

FLOKI’s campaign will cover three major cities: Lagos, Abuja, and Port Harcourt, ensuring wide visibility and engagement.

In Lagos, the campaign will utilize key internal sites at the airport, targeting a broad audience from across the city. Notable locations include a prominent 108 sqm site on Epe Expressway, Ahmadu Bello Way, and Airport Road near the American Corner Public Library, collectively drawing up to 15.5 million impressions monthly.

Abuja will see the campaign on a 140 sqm site on Dantata Bridge, while Port Harcourt will feature a high-impact site on Airport Road near the Igwuruta Police Station. These strategic placements are expected to garner over 36.5 million impressions during the four-week campaign starting next week.

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