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Liminal's Revamped Identity Ushers in a New Era of Digital Asset Custody Services

New colors, logo, and typography for a rebrand that positions Liminal as an authority of custody and wallet expertise
By Josefina Dipaolo
October 25, 2023

In a resounding declaration of innovation and commitment, Liminal Custody Solutions (Liminal) is delighted to reveal its striking rebranding initiative. As a renowned digital asset custody and wallet infrastructure provider rapidly gaining ground in APAC and MENA, Liminal is reinforcing its position as a leading authority in the realm of custody and wallet solutions. This transformation signifies a dynamic shift, expanding Liminal's scope beyond wallet infrastructure to become a comprehensive digital asset custodian, setting new standards for secure, compliant, and automated solutions.

The metamorphosis reflects a broader industry trend focusing on the pivotal importance of secure custody services within the digital asset landscape. Liminal recognizes the urgency to evolve in response to these evolving dynamics, further fortifying its commitment to compliance, security, and regulatory readiness. The goal is clear - to deliver an uncompromisingly secure environment for the burgeoning web3 ecosystem across APAC and MENA, attracting institutions and stakeholders to participate in this revolutionary paradigm.

Mahin Gupta, Founder of Liminal, emphasizes this new direction, stating, "We envision a mature, compliant, and standardized web3 landscape in APAC and MENA, drawing institutions to the domain. Our rebranding aligns with our mission of providing secure, compliant, and efficient custody solutions. Every facet of our strategic roadmap echoes this commitment, positioning us to offer enhanced services and exhibit unwavering dedication to nurturing a compliant, secure, and innovative web3 ecosystem."

The rebrand encompasses an exciting visual transformation, introducing a vibrant color palette symbolizing abundance and strength. A new, robust, and visually captivating logo, paired with enhanced typography, promises heightened brand visibility and recall. This comprehensive overhaul spans the entire brand spectrum, touching the website, product interface, user experience, marketing materials, and other brand-related elements. While the name "Liminal" remains unaltered, the rebrand infuses fresh design elements and vibrancy. The redesigned website, in particular, will adopt a product-centric approach, offering swift access to crucial information while aligning with web3 design standards, aimed at enhancing the B2B/SaaS experience and fostering trust-building.

As the curtains rise on this new chapter, Liminal is prepared to extend its footprint. With expectations of swifter regulatory clarity in the APAC and MENA regions, the company is poised to launch regulated custody operations in four new regions in the next quarter, empowering businesses with secure, compliant, and regulated custody solutions. This strategic move paves the way for businesses to wholeheartedly embrace the promises of web3 and deliver them to the world.

Gupta reveals the forthcoming expansion plans, "Our sights are set on expanding our presence and involvement, with a strong focus on APAC and MENA regions. Currently, we are actively exploring opportunities in Hong Kong, Indonesia, Abu Dhabi, Dubai, Nigeria, and Taiwan, bolstered by our dedicated local teams who are ready to forge tailored solutions and build lasting business relationships within these promising markets."

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