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July 27, 2023

Fresh Beginnings: Twitter Embraces the X Factor in its Rebranding

The transformation is complete! Say hello to @x As the entire company embraces the X factor

In a bold move that has sent shockwaves through the social media sphere, Twitter has undergone a major rebranding, transforming its official handle into something quite unexpected: @x. As part of this daring revamp, the once-familiar @Twitter handle now lies dormant, redirecting users to follow the enigmatic new identity, @x, for all future updates.

This sweeping transformation hasn't been limited to just the main Twitter handle. The company's other official accounts have also jumped on the "X" bandwagon, either shedding the "Twitter" tag altogether or creatively incorporating the letter "X" into their new identities. However, amidst the whirlwind of change, one can't help but wonder about the fate of the original @X handle's owner, Gene X Hwang.

In the midst of this brand metamorphosis, Twitter Blue, the company's subscription service, has also adapted to the new nomenclature, now known as @XBlue. Though some remnants of the Twitter Blue branding remain, indicating that not all aspects of the rebranding have gone off without a hitch.

The journey to the "X" rebranding, however, has been far from smooth sailing. Reports indicate that various parts of the platform still bear the Twitter name and logo, hinting at possible challenges in implementing the full-scale transformation. Moreover, the situation has been further complicated by existing trademark claims, with Microsoft and Meta having already staked their rights to the letter "X." Legal experts suggest that Twitter might be headed for turbulent waters as they navigate potential legal battles over the rebrand.

Twitter's grand vision of change extends beyond just its digital realm, with reports surfacing about the removal of the iconic Twitter logo from its San Francisco headquarters. However, a curious incident involving unauthorized work on-site stalled this process, leaving some areas still displaying remnants of the old brand.

In a bid to maintain its appeal to advertisers, Twitter is also rumored to be offering enticing incentives, like discounted pricing for video ads under the "Explore" tab.

As we gaze into the future of Twitter's rebranding, the journey promises to be an exciting one, despite the bumps along the way. And with tech mogul Elon Musk at the helm, who knows what further evolutions the "X" logo may undergo.

Neil Hodgson Coyle
Neil Hodgson-Coyle
Editorial chief at TechNews180
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