Recraft Inc., the AI-powered design platform specializing in brand-consistent image generation, announced a $30 million Series B funding round. The investment was led by Accel, with participation from Madrona Ventures and existing investors Khosla Ventures, Nat Friedman, Elad Gil, and RTP Global. This funding coincides with the launch of Recraft's Advanced Style Creation and Controls, providing creative teams with enhanced tools to develop and scale unique brand styles with consistent, high-quality imagery.
With over 4 million users, Recraft has experienced a tenfold growth in two years and a 700% increase in user adoption over the last year. Designers, marketers, and product teams at companies like Amazon, NVIDIA, Salesforce, and Uber rely on Recraft to deliver creativity, quality, and efficiency at scale.
While generative AI design tools offer inspiration and prototyping capabilities, they often lack the control necessary for creative teams to maintain brand consistency. Recraft addresses this challenge with its proprietary model, Recraft V3, designed specifically for creative professionals. Recraft V3 offers image generation of any size or text length, and precise control over the placement and appearance of visual elements.
The platform's new Advanced Style Creation and Controls empower designers to achieve greater creative freedom and consistency across their brand visuals. With these tools, creative teams can explore limitless style options and customize images with greater precision, ensuring their brand’s unique look is consistently maintained at scale.
The recent funding will enable Recraft to iterate on its industry-leading model, expand go-to-market efforts to meet increasing demand, and develop new offerings that provide brands with greater control over their visual identity.
"GenAI has pushed the boundaries of what’s possible with design, but for creative professionals working at the break-neck speed of today, velocity means little without quality and control," said Anna Veronika Dorogush, CEO and founder of Recraft. "Recraft was built with one core idea: AI should amplify creativity, not compromise it. With this funding, we're doubling down on our commitment to creative teams, providing the tools they need to stay on-brand and scale quickly."
Founded in 2022 by Anna Veronika Dorogush, Recraft is the only AI-powered design platform providing image generation with true brand consistency. The platform is powered by its proprietary model, Recraft V3, which offers features like positioning control, allowing teams to place logos, characters, or products precisely where needed without manual edits. Recraft’s API is used by enterprises and companies that need high-quality image generation at scale to build visuals for ads, marketing, presentations, or websites.
Recraft helps creative teams and professional designers replace stock imagery, accelerate concept development, and generate assets that are on-brand and on-demand. Use cases include executing marketing campaigns with visuals for presentations, websites, social media posts, advertising, brochures, and posters; developing logos and brand identity; creating product icons for UX design; telling creative stories through illustrative storyboards; and mocking up designs for print packaging.
Recraft's Series A funding round in January 2024 raised $12 million, led by Khosla Ventures and Nat Friedman, with participation from RTP Global, Abstract VC, Basis Set Ventures, Elad Gil, and other angel investors. The company's board includes experienced investors and industry leaders who support Recraft's mission to empower creative professionals with AI-driven design tools.
"Anna and the Recraft team are closing the gap between creativity and consistency for design professionals that need to move fast, design at scale, and can’t afford to compromise on control," said Zhenya Loginov, Partner at Accel. "The team has already gained significant traction in the creative community thanks to Recraft V3, the proprietary model that’s setting a new quality standard in the image generation space and outperforming competitors’ models. We’re delighted to be partnering with Recraft as they continue to innovate and allow professional designers to focus on what they do best: creating"
