Bearing, a physical security operations platform built on ServiceNow, has closed an oversubscribed $4.5 million seed round. AZ-VC led the investment, with continued backing from High Alpha and participation from PHX Ventures and Lightbank.
The funding arrives as companies work to integrate physical security with their broader operational systems. For years, physical security workflows have operated across disconnected platforms, creating visibility gaps.
Physical security has traditionally lived outside core enterprise platforms. Bearing changes this by embedding physical security operations directly into ServiceNow, which more than 85% of Fortune 500 companies use.
"Physical security has historically operated outside the enterprise system of record, even as its importance has continued to rise," said Jason Veiock, founder and CEO of Bearing. "As enterprises converge physical and cybersecurity operations, and expand device and asset management beyond traditional IT into facilities, OT and physical infrastructure, that gap becomes more pronounced. Bearing closes the gap by embedding physical security operations directly into ServiceNow with a workflow-first, enterprise-grade solution."
The approach allows companies to extend ServiceNow's Workflow Data Fabric into physical security. Teams gain better visibility and coordination within their existing system.
The investment reflects enterprise momentum toward platform consolidation and AI adoption. Bearing's ServiceNow-native architecture allows companies to apply AI-powered workflows to physical security operations.
"Their success demonstrates the power of our partner ecosystem to extend ServiceNow's reach into critical areas, such as physical security operations," said Molly Fischer, vice president of global build ISV partners at ServiceNow. "By combining deep industry expertise with the ServiceNow AI Platform's AI and workflow capabilities, Bearing is helping enterprises gain the visibility and control they need in an increasingly complex security landscape."
Bearing was founded by physical security leaders who recognized the need for better integration between security operations and enterprise systems. The company operates as a ServiceNow Partner, providing security teams with tools to manage operations and respond to incidents faster.
With the new capital, Bearing plans to expand its team and accelerate product development. The company will focus on allowing enterprises to use ServiceNow AI Agents to automate physical security workflows more extensively.
The platform helps organizations visualize their security posture and identify vulnerabilities. By working natively within ServiceNow, Bearing eliminates the need for separate security management systems.
AZ-VC's investment reflects confidence in Bearing's market position. The firm sees physical security as an underserved operational domain within enterprise software.
"Bearing represents exactly the type of company we set out to support," said Ashok Santhanam, Managing Director at AZ-VC. "Architected with a deep understanding of the enterprise security landscape, Bearing is uniquely positioned to further extend ServiceNow into a critical, under-served operational domain."
High Alpha continued its support based on the company's execution and market opportunity.
"Since our initial investment, the Bearing team has shown strong execution against a clearly defined vision," said Mike Langellier, partner at High Alpha. "Their progress reinforced our conviction that physical security represents a meaningful and underpenetrated opportunity within the enterprise, and that Bearing's ServiceNow-native approach positions the company well to differentiate and scale."
