Boulevard, a leading provider of client experience solutions for appointment-based self-care businesses, has successfully raised $80 million in Series D funding. This round was spearheaded by JMI Equity, a growth equity firm renowned for its investments in vertical SaaS companies, with additional participation from Index Ventures and VMG Partners. The fresh capital will support Boulevard's plans to accelerate the development of its enterprise capabilities and enhance its artificial intelligence (AI) research, aimed at improving personalized client experiences across self-care businesses.
“We’re ecstatic about the opportunity to collaborate with the team at JMI Equity and benefit from their extensive experience helping vertical SaaS companies like Boulevard grow and create generational brands,” said Matt Danna, co-founder and CEO of Boulevard. “In addition to accelerating delivery of the enterprise capabilities customers want today, this new round of funding allows us to pour more resources into discovering and developing the most compelling AI features and building the smartest operational systems possible for these experience-centric businesses. We’re excited to take the self-care industry more fully into the era of AI-powered business growth.”
The self-care industry, encompassing businesses like salons, spas, and medspas, has long sought technological advancements to streamline operations and improve client experiences. Boulevard has become a key player in this space by offering intelligent solutions designed to address unique challenges in the sector.
A standout innovation of Boulevard’s platform is Precision Scheduling™, a feature that uses AI to optimize appointment booking by analyzing patterns, provider availability, and appointment durations. This technology has transformed booking from a manual, time-consuming process into an automated, seamless experience, significantly boosting revenue and client satisfaction.
Boulevard’s latest funding will fuel further advancements in AI-driven features for self-care businesses. These improvements include smarter, more personalized client recommendations, refined service menus, and enhanced marketing and communication strategies. The platform aims to optimize promotions, membership programs, and business packages, helping businesses unlock new revenue streams and drive customer loyalty.
“Boulevard is already a clear leader in this fast-growing market, and they’re just getting started,” said Matt Emery, Partner at JMI Equity, who has joined Boulevard’s Board of Directors as part of the investment. “We’re thrilled to join them on this exciting journey as they continue to transform the client experience in this new era of intelligence-driven technology.”
Founded in 2016, Boulevard has quickly established itself as the go-to client experience platform for appointment-based self-care businesses across the U.S. With a user base that includes more than 40,000 professionals in over 5,000 businesses, Boulevard now processes over 2 million appointments and nearly $5 billion in payments annually.
The company’s platform integrates online booking, payment processing, and marketing tools to enhance the client experience and improve operational efficiency. In addition to its core services, Boulevard has been expanding into the medspa market, where it now powers 15% of the U.S. medspa sector, after introducing advanced charting tools and support for HIPAA compliance.
JMI Equity, which has been instrumental in supporting Boulevard’s growth, is known for its extensive track record of backing successful software businesses. Boulevard also continues to enjoy backing from Index Ventures and VMG Partners.
The partnership with JMI Equity provides Boulevard with the resources needed to scale its operations and solidify its position as a leader in self-care technology solutions.
