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December 25, 2023

Bubty's Revolutionizing Freelance Management in a Decentralized Work Landscape

Now, half of the world workforce thrives in freelance roles, Dutch Bubty isn't just adapting it's rewriting the rules

In the ever-evolving landscape of work, where freelancers make up a staggering 47% of the global workforce, Dutch trailblazer Bubty steps into the limelight, offering a transformative solution to how companies navigate and harness the power of freelance talent. With an infusion of $1.9 million in seed funding from both existing stakeholders and a notable American industry player, Bubty is not merely a startup; it's a game-changer. As businesses increasingly lean on freelancers, Bubty's AI-driven technology is reshaping the rules, allowing companies to build their private talent pools and take control of the entire freelancer management process.

Based in The Hague, Bubty, founded by Benjamin Schriel and Lee Willoughby in 2020, is on a mission to redefine how companies engage with freelancers. The recently secured $1.9 million in seed funding is not just a financial boost; it's an endorsement of their vision for the future of the labour market. Bubty's strategic plan involves expanding its footprint in the United States, recruiting seasoned sales and marketing professionals, and advancing its technological prowess. A subsequent Series A financing round is on the horizon, signaling an ambitious scale-up of its international operations.

What sets Bubty apart is its AI-driven technology, empowering companies to create their internal talent havens. From the intricacies of contracting to seamless payment processes, Bubty's platform becomes the command center for freelancer management. The result? Strengthened brand and employer branding, heightened work quality, and substantial savings in time and costs related to freelancer recruitment and management. With payments via Bubty's technology meeting international regulations, the platform enables companies across 190 countries to effortlessly hire, contract, and pay freelancers.

In a world witnessing a profound shift towards decentralized work structures, Bubty stands at the forefront, riding the wave of a labour market where freelancers play a pivotal role. The $1.9 million seed funding is not just an investment; it's a nod to Bubty's innovative approach to freelance management. As co-founder Benjamin Schriel aptly puts it, "Our AI-driven matching ensures that the right freelancer can quickly be found, which is essential in a market that increasingly requires flexibility." Bubty's commitment to efficiency and adaptability aligns seamlessly with the evolving demands of a workforce that is embracing freelance opportunities. The future of freelance management looks promising, and Bubty is undeniably charting the course.

Neil Hodgson Coyle
Neil Hodgson-Coyle
Editorial chief at TechNews180
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