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Choice Raises €2.3M to Transform Restaurant Management

Prague's innovative B2B SaaS platform for restaurants, Choice, secures €2.3 million to fuel its expansion
March 4, 2024

In a significant move towards reshaping the restaurant industry, Prague-based B2B SaaS platform, Choice, has closed a €2.3 million investment round, propelling its total funding close to €5 million.

Led by Prague's J&T Ventures alongside existing investors Reflex Capital and Presto Ventures, this injection of capital is poised to fuel Choice's expansion into new markets such as Romania, Kazakhstan, Georgia, and Croatia, while further solidifying its presence in Poland, Czechia, Slovakia, Hungary, and Ukraine. With a remarkable 300% growth over the past year, Choice is set to redefine restaurant management on a global scale.

Choice offers restaurants a comprehensive online B2B subscription service, empowering them with the tools needed to thrive in the digital age. From creating custom websites to managing online menus with seamless QR payments, facilitating table reservations, and implementing CRM systems, Choice streamlines restaurant operations for enhanced efficiency and customer satisfaction.

Moreover, the Choice platform seamlessly integrates with leading POS systems and delivery marketplaces like Wolt, Bolt, Glovo, Foodora, and Uber Eats, ensuring a seamless and interconnected experience for both restaurants and their patrons.

With over 16,000 restaurant partners worldwide, including 5,000+ paying clients, Choice has facilitated over 2 million orders, amounting to $42 million in 2023 alone. Bolstered by a monthly recurring revenue (MRR) exceeding $150,000, Choice aims to triple this figure to $450,000 by the close of 2024.

CEO and founder Alex Ilyash underscores Choice's mission, emphasizing the platform's role in revolutionizing how restaurants engage with their customers. By digitizing customer data and optimizing customer retention strategies, Choice empowers restaurants to deliver unparalleled service and drive sustainable growth in an ever-evolving industry landscape.

As Choice continues to empower restaurants across Europe and beyond, its innovative approach promises to reshape the future of dining, one satisfied customer at a time.

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