DOSS, a San Francisco-based company building an AI-native Operations Cloud for physical goods businesses, has raised $55 million in a Series B round. The funding was co-led by Madrona and Premji Invest. Intuit Ventures joined as a new participant alongside Greyhound Capital and Commerce Ventures, with continued backing from Theory Ventures, General Catalyst, Contrary Capital, Mintaka, Pathlight VC, and 47th Street Partners. Madrona Managing Director Karan Mehandru will join the DOSS board of directors.
Enterprise resource planning software has been a fixture of business operations since the 1960s, evolving through three generations: mainframe, client-server, and cloud. Yet despite decades of iteration, implementation timelines still stretch to years. Consulting fees routinely run three to nine times the cost of the software license. Systems deployed today often reflect how a business operated at the time of launch, not how it operates six months later.
DOSS was founded on the premise that this cycle no longer needs to exist. The company argues that AI has now advanced far enough to make self-configuring enterprise software a practical reality, not a roadmap aspiration.
"Traditional ERP deployments often take so long that by the time they go live, the business has already fundamentally changed," said Wiley Jones, co-founder and CEO of DOSS. "Worse, they lock teams into a way of working that no longer fits. Where legacy ERP locks in the entire operating model the moment it goes live, DOSS keeps changing. Every customer gets software that keeps rebuilding itself as their business changes."
According to Gartner, global IT services spending is projected to reach $1.86 trillion in 2026. A significant portion of that figure is tied to implementation, integration, and ongoing system maintenance. It is the kind of market DOSS is positioning its platform to disrupt.
DOSS will direct the new capital toward deepening its core platform and unified data model, with the goal of reducing deployment timelines further and improving the speed at which the system adapts to business changes. The company is also building what it calls agentic systems — software capable of configuring and adjusting operations with minimal human involvement.
A third priority is category definition. DOSS intends to position adaptable operations software as a distinct category from static legacy ERP, and it sees the next twelve months as an opportunity to set that narrative while growing its customer base. The company expects self-driving implementations, where the platform handles full configuration without consultant support, to arrive in 2026.
DOSS operates as an Operations Cloud that layers over a company's existing general ledger rather than replacing it. The platform manages inventory, procurement, orders, and fulfillment through a single unified data model. Its architecture, which the company calls Gen 4, ingests a company's business context and operational data, generates a purpose-built configuration, and then refines it over time through software rather than professional services engagement.
The system includes an Adaptive Resource Platform with modules across the value chain, a workflow engine, a real-time business intelligence layer, and an AI assistant called Dossbot. Users can make configuration changes, correct data errors, and pull reports through plain-language prompts. As a company adds new sales channels, products, or fulfillment partners, the platform reconfigures without requiring a full re-implementation.
The results in production have been measurable. Verve Coffee Roasters deployed DOSS in weeks, reducing manually batched orders from 30 percent to 1 percent and saving more than 20 hours of staff time weekly across its warehouse team. "DOSS solved this without replacing existing tools and gave us fast insights across the entire organization," said Anthony Fassio, Chief Retail and Operations Officer at Verve. Consumer brand Mezcla automated its order-to-cash workflows across direct-to-consumer, wholesale, and retail channels, doubling purchase order processing speed and saving over 12 hours weekly.
DOSS was founded in late 2022 by Wiley Jones and Arnav Mishra. Jones serves as CEO; Mishra is CTO. The company is headquartered in San Francisco and serves consumer goods, retail, wholesale, and manufacturing companies. In the twelve months prior to this announcement, DOSS grew its customer base more than tenfold.
"We founded DOSS on the conviction that enterprise systems would eventually build themselves. We just assumed it would take a decade to get there," said Mishra. "Three years in, we're already starting to deliver it. The platform can generate, validate, and evolve a company's system instead of relying on manual consultant configuration, and it gets better with every deployment."
The company's customer focus reflects a deliberate choice to start with operationally complex businesses where the gap between what legacy ERP promises and what it delivers is widest.
Madrona, the Seattle-based venture firm with a long track record in enterprise and cloud software, is co-leading the round through Managing Director Karan Mehandru, who will join the DOSS board. The firm has backed companies including Redfin, Smartsheet, and Outreach, and has consistently focused on infrastructure and software categories where the underlying technology is shifting fast enough to make existing incumbents vulnerable.
Co-leading alongside Madrona is Premji Invest, the investment arm of Azim Premji, founder of Wipro and one of India's most prominent technology entrepreneurs. The firm invests across venture and growth stages, with a particular focus on technology businesses solving complex operational problems at scale. Its decision to co-lead signals confidence not only in DOSS's traction but in the size of the market opportunity.
"ERP is one of the largest software markets in the world, yet customer satisfaction remains remarkably low," said Karan Mehandru, Managing Director at Madrona. "Markets like this don't break open often, and when they do, it's usually because the underlying technology has shifted enough to make the old architecture indefensible. We believe that moment has arrived for operations software, and DOSS has built the right foundation to capitalize on it."
New investors Greyhound Capital, Commerce Ventures, and Intuit Ventures round out the fresh capital. Intuit Ventures, the strategic investment arm of the company behind QuickBooks and TurboTax, brings relevant financial infrastructure context. Commerce Ventures specializes in fintech and retail technology, and Greyhound Capital focuses on high-growth software businesses at inflection points.
"What stood out to us was how quickly customers are adopting DOSS in environments where operational complexity is the norm," said Vedant Agrawal, Vice President at Premji Invest. "The team has built strong traction with companies managing real supply chain challenges across retail, manufacturing, and consumer brands."
Returning investors Theory Ventures, General Catalyst, Contrary Capital, Mintaka, Pathlight VC, and 47th Street Partners continued their support in this round, reflecting sustained conviction from the backers who led or participated in earlier stages of the company's development.
