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September 8, 2023

Envisics Drives Augmented Reality Head-Up Displays Market Growth

A Game-Changer for Auto Industry and Consumers, a must-have feature for automakers and consumers

Augmented Reality Head-Up Displays (AR HUD) are shifting into high gear, driven by cutting-edge technologies. This advanced display tech is becoming a coveted feature for both automakers and consumers.

According to global market research, the AR HUD market is poised for a remarkable journey, with a projected compound annual growth rate of 28%. From 1.6 million units in 2022, it's set to soar to 19.1 million units by 2032.

In the spotlight of this industry, we find UK-based Envisics, making waves with its recent Series C funding round. M&G Investments joins as a new investor, alongside a follow-on investment from Van Tuyl Companies. Earlier this year, Envisics secured over $50 million in the initial phase of its Series C, pushing the total raised for this round beyond $100 million.

Envisics plans to harness this new investment to fast-track product development and expand its global presence. Dr. Jamieson Christmas, Envisics’ CEO and founder, shares his enthusiasm, stating, “We continue to make great progress on developing and delivering dynamic holography as a viable product at scale to the world’s leading automakers. The vote of confidence from M&G Investments, together with our recently expanded group of investors, speaks to the significant growth potential for our technology as part of the transformation set to disrupt next-generation mobility experiences.”

Mitchell Caplan, President of Tarsadia Investments and Chairman of Envisics Inc., reflects on the company's journey: “To have such a strong close to our Series C strategic funding round is a testament to the momentum built by Dr. Christmas and the team at Envisics. We were an early investor in Envisics, and we welcome the very impressive roster of returning and new investors in this round.”

Envisics, founded by Dr. Jamieson Christmas, specializes in holographic technologies for augmented reality head-up displays and automotive sensor systems. Their groundbreaking approach utilizes holography and laser-based light sources to deliver unrivaled image quality. Envisics is driving the transformation of automotive displays, promising a revolution in the in-car experience.

Josefina Dipaolo
Josefina Dipaolo
Content Writer at TechNews180
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