Farther, a wealth management platform built around AI from the ground up, has raised $150 million in a Series D funding round. The company was co-founded in 2019 by Taylor Matthews and Brad Genser and has now reached unicorn status, meaning it is valued at over $1 billion. Rather than improving on existing advisor software, Farther set out to replace it entirely.
Independent advisory firms, known as registered investment advisors or RIAs, have been growing steadily as more clients move away from large traditional banks and brokerages. McKinsey's research found that RIAs are on track to surpass traditional wirehouses in total assets managed, a shift driven by demand for more personalized financial advice and integrated planning. Technology is a big part of why some firms pull ahead: Schwab's 2025 RIA Benchmarking Study found that firms with strong digital platforms were more than twice as likely to grow their assets under management by over 21%.
General Atlantic led the Series D, with existing investors also participating. Farther has now raised over $272 million since it was founded.
The RIA sector has seen significant consolidation. Through Q3 2025, 345 transactions closed across the industry, covering $1.22 trillion in assets, and that pace is expected to continue into 2026. But not every advisor is looking to be acquired. A growing number are instead choosing to move to technology-first platforms that let them operate independently while still accessing institutional-grade tools. Farther has attracted a meaningful share of those advisors.
The numbers bear that out. Farther has surpassed $23 billion in recruited assets, a figure that covers both assets already under management and those expected from advisors currently in the process of joining. That is triple the $7.8 billion the company had recorded as of Q1 2025. Older wealth management systems were built long before AI was a practical tool, and the gap between those platforms and newer ones is widening.
"The wealth management sector is undergoing a structural shift as advisors increasingly seek modern, integrated platforms to better serve clients and grow their businesses. We have followed Taylor, Brad, and the Farther team for several years and have been consistently impressed by their innovation, long-term vision, and thoughtful approach to reimagining the advisor and client experience." — Paul Stamas, Managing Director and Global Head of Financial Services, General Atlantic
The fresh capital will fund expansion of Farther's Intelligent Wealth Platform, covering new product features and continued development of the underlying technology. One of the stated priorities is giving advisors better access to private markets, meaning investment opportunities that are typically available only to large institutions or very wealthy clients. That kind of access has historically been hard for independent advisors to offer.
General Atlantic's role goes beyond writing a check. The firm has experience helping financial services companies scale, and Farther intends to draw on that. The company's near-term focus is on recruiting more advisors and growing the client base, particularly among high-net-worth and ultra-high-net-worth individuals.
"Farther is helping growth-minded advisors spend less time navigating operational complexity and more time serving clients. The company's momentum reflects growing demand for platforms that combine sophisticated, AI-native technology with a more intuitive way of working." — Laura Chen, Vice President, General Atlantic
Taylor Matthews serves as CEO and Brad Genser as CTO. The two co-founders built the Intelligent Wealth Platform without adapting any legacy software, writing the whole system from scratch. That means advisors work within one connected environment rather than juggling several separate tools. The platform covers asset location, trade execution, risk management, data aggregation, client insights, and AI-assisted decision support, all in one place.
Farther's client base is wide. The platform serves high-earning individuals, small businesses, and institutions. For ultra-high-net-worth families, the company runs a separate offering called Farther Family Office. The platform is built to handle different levels of client complexity without requiring advisors to switch between systems as their book of business grows.
In 2025, both the Inc. 5000 and the Deloitte Technology Fast 500 named Farther the fastest-growing financial services firm in the United States. The company also regularly ranks among the top recruiters in the independent RIA space.
"At Farther, we've built a platform that delivers for wealth managers who demand better technology, better tools, and a better client experience – and for clients across the wealth spectrum who expect the same. Our partnership with General Atlantic will help us continue scaling our Intelligent Wealth Platform, so more advisors can grow their business and deliver greater value to clients." — Taylor Matthews, CEO and Co-Founder, Farther
General Atlantic led the Series D, with Bessemer Venture Partners, Lightspeed, Khosla Ventures, CapitalG, MassMutual Ventures, Context Ventures, Cota Capital, Moneta Ventures, and Viewpoint also participating. With this round, total funding since founding exceeds $272 million.
General Atlantic manages approximately $126 billion in assets across all its strategies as of December 31, 2025. The firm operates with more than 900 professionals across 20 countries and five regions, with experience spanning financial services, technology, and other high-growth sectors.
