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Former Olympians Launch $50M Fund for Influencer Brands

Former Olympians Samyr Laine and Ayanna Alexander-Laine have teamed up to launch Freedom Trail Capital
July 3, 2024

Samyr Laine and Ayanna Alexander-Laine launched Freedom Trail Capital in 2023 with a bold vision: to cultivate a $50 million fund dedicated to empowering influencer-led consumer brands.

Both former Olympians—representing Haiti and Trinidad and Tobago in the triple jump—Samyr and Ayanna bring their competitive spirit and business savvy to the forefront of venture capital. Their journey from the world stage of athletics to the dynamic realm of entrepreneurship underscores their passion for merging talent with business acumen.

"We believe in the power of people and partnerships," Ayanna shared with TechCrunch. "Athletes bring a unique drive and commitment to building successful ventures beyond the sports arena."

Alongside their partner, Ivan Lopez, they've already invested in seven promising startups with their initial fund. These include ventures like Sienna Naturals by Issa Rae, Oh Norman! pet products by Kaley Cuoco, and Ten to One Rum backed by Ciara. Their portfolio also includes Kudos, a diaper company supported by Mark Cuban and Gwyneth Paltrow.

As Freedom Trail Capital continues to raise capital, Samyr Laine reflects on his diverse career path—from Harvard athlete to working with icons like Jay-Z and Will Smith at Roc Nation and Westbrook. His insights into brand-building and strategic operations have positioned Freedom Trail Capital uniquely in the venture landscape.

"We're not just investors; we're mentors and advocates for our portfolio companies," Laine emphasized. "Our focus is on identifying talent-driven businesses with strong market potential and ensuring they have the support they need to thrive."

Looking ahead, Freedom Trail Capital is poised to redefine the future of influencer-led brands, leveraging their extensive network and hands-on approach to foster innovation and growth. Their story is a testament to resilience, entrepreneurial spirit, and the transformative power of athlete-driven leadership in business.

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