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December 11, 2023

France's Pimento Ignites Creative Sparks with $3.2M Funding Boost

French Gen AI startups aren't just part of the conversation on artificial intelligence, they're shaping its future

Enter the captivating realm of Generative AI (GenAI) in France, where innovation knows no bounds. Here, Mistral AI isn't the only player making waves; Pimento, a rising star, just secured $3.2 million in seed funding, shining a spotlight on the intersection of creativity and cutting-edge technology.

Picture this: Pimento, the French Gen AI startup, has transformed the mundane into the extraordinary by turning creative briefs into visually stunning mood boards. In a recent funding round led by Partech and featuring Cygni Capital, Pimento has garnered support from a stellar lineup of angel investors, including Julien Chaumond (Hugging Face), Stanislas Polu (Dust), and Alessandro Sabatelli (ex-Apple), to name a few.

Pimento is not your run-of-the-mill tool; it's a specialized Gen AI powerhouse designed for creative teams embarking on diverse projects, from brand redesigns to video games. With a mission to redefine the initial research phase, Pimento empowers users to curate a rich tapestry of images, text, and colors, crafting a reference document that serves as the North Star for the entire project.

Traditionally, creative projects faced the labyrinth of multiple iterations and constant revisions. Pimento emerges as the torchbearer, aiming to revolutionize creativity by seamlessly integrating AI into the creative process. While platforms like Pinterest and Canva have been staples for inspiration, Pimento steps into the limelight, pushing the boundaries of what's possible.

The brains behind Pimento, Florent Facq and Tomás Yany, bring a compelling narrative to their venture. Before Pimento, Facq spearheaded Pass Culture, an app supported by the French Government, enriching the cultural experiences of millions. On the other hand, Yany, with a background in AI research at Apple US, contributed his expertise to Nabla, an AI health startup.

Florent Facq, Co-founder of Pimento, articulates, "Being creative is not just about generating an image; it’s about creating a coherent and relevant universe, defining clear and powerful aesthetic intentions. Current generative AI models don’t meet these challenges. We need to push technology and interfaces even further."

Tomás Yany, Co-founder of Pimento, echoes the sentiment, stating, "Pimento ignites the true spirit of the creative work: curating, guiding, selecting. More than ever, the trained and professional judgment of creative people is crucial for ensuring coherence and relevance. AI brings out the best in them."

As Pimento gears up with this fresh injection of funds, it sets its sights on launching new features, enhancing user-friendly design, and refining models to cater to the diverse needs of creative projects. In a world where creativity meets AI innovation, Pimento is undoubtedly a force to be reckoned with, and its journey is only just beginning.

Neil Hodgson Coyle
Neil Hodgson-Coyle
Editorial chief at TechNews180
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