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Heura Foods Raises €40M, Hits Plant-Based Milestone

Spanish foodtech sensation Heura Foods is causing a stir in the industry, has secured a whopping €40 million
February 8, 2024

The global appetite for sustainable meat alternatives is surging, with a slew of innovative companies vying for dominance. Among the emerging players in Europe's thriving market are Planted, Juicy Marbles, Hoxton Farms, and now, making waves from the Mediterranean shores, Spain's very own Heura Foods. With a fresh €40 million injection in Series B funding, Heura Foods is poised to reshape the plant-based landscape and accelerate its international expansion.

Heura Foods, headquartered in Barcelona, has cemented its position as a frontrunner in the sustainable food tech arena with a staggering €40 million Series B funding round. Spearheaded by industry giants Upfield and Unovis Asset Management, alongside prominent investors like the European Circular Bioeconomy Fund (ECBF VC) and New Tree Impact, this funding marks a significant milestone for Heura Foods, bringing its total funding to €56 million.

Founded in 2017 by food activists Bernat Añaños and Marc Coloma, Heura Foods is driven by a noble mission: to revolutionize the food industry and render livestock obsolete. With a commitment to creating appealing alternatives, the company harnesses innovative technology to produce plant-based meat from high-protein, GMO-free legumes, infused with Mediterranean-inspired flavors like extra virgin olive oil and aromatic spices.

Heura Foods' product lineup includes a tantalizing array of plant-based options, from chicken strips and beef burgers to vegan pork, all meticulously crafted to deliver on taste, nutrition, and sustainability. Leveraging proprietary technology, Heura Foods has established itself as a pioneer in the protein transition, boasting a presence in over 22,000 points of sale across 17 countries worldwide.

Not content with mere product innovation, Heura Foods is also a trailblazer in patenting additive-free nutritional values, with a groundbreaking method poised to revolutionize plant-based food categories. This pioneering approach has already yielded impressive results, with Heura Foods' "York-style" product becoming a top performer within just three months of its launch.

Heura Foods' meteoric rise underscores the growing demand for sustainable and delicious plant-based alternatives. With strategic partnerships and relentless innovation, Heura Foods is poised to spearhead Europe's protein transition and drive positive change in the global food system. As the company continues to disrupt traditional norms and push the boundaries of plant-based technology, the future of food looks brighter and more sustainable than ever before.

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