Hypefy, an AI software provider for automated influencer marketing, has raised $1.75M in seed funding. The round was led by Interactive Venture Partners and included backing from Thomas Peterffy’s family office, Euroventures, Oktogon Ventures, and Intercapital. Previous investors Fil Rouge Capital and BA Dražen Pehar also participated.
The company’s software uses AI and machine learning to manage entire influencer campaigns from prompts. By analyzing performance data, audience metrics, and market-specific factors, Hypefy optimizes campaigns for precise targeting, authentic content, and viral success.
With this new funding, Hypefy plans to grow its team, advance software development, and expand into the U.S. and European markets.
Stjepan Zelić, CEO and Co-Founder, highlighted the growing demand for efficient and authentic influencer marketing, especially with the rise of micro and nano influencers. “Hypefy is transforming the influencer marketing industry with cutting-edge AI solutions that simplify and automate the process for our clients,” Zelić stated.
Hypefy aims to eliminate inefficiencies in influencer marketing spending, empowering brands to quickly enter new markets, avoid pricing disputes, and optimize campaign outcomes. By leveraging data-driven insights, the platform bridges gaps between brands and audiences, enabling campaigns that resonate on a deeper level.
Founded by a team with expertise in marketing, AI, and finance, Hypefy is positioned to lead the way in revolutionizing influencer marketing through automation.
