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February 16, 2024

Imago Venues' £4.5m Revamp: Hospitality Evolution

Imago Venues, dynamic arm of Loughborough University, is riding high on its financial success, with an impressive £4.5M

Imago Venues, the hospitality arm of Loughborough University, is on an upward trajectory, boasting impressive double-digit growth. With a robust financial performance under its belt, Imago is set to embark on a transformative journey, injecting £4.5 million into its flagship 4-star property to elevate guest experiences and redefine venue standards in the East Midlands.

Teaming up with renowned design firm Harrison, Imago Venues aims to embody its ethos of crafting spaces where people thrive. Dean Concannon, Design Director at Harrison, shares insights into the project's vision, emphasizing the seamless integration of venue identity with Loughborough University's rich heritage. From repurposing engineering relics to incorporating student-crafted elements, every corner of the revamped property exudes a blend of history and innovation.

The ambitious plans encompass expanding meeting and conference capacities while introducing 'Fifty The Street,' a cutting-edge restaurant offering a 50% plant-based menu. This culinary addition promises to transform the hotel into a vibrant, seven-day hub, catering to diverse palates and preferences. Additionally, existing spaces will undergo a makeover, with the introduction of novel meeting rooms like the whimsically named 'Thingamajig Room' and the serene 'Sung' for intimate gatherings.

Spencer Graydon, CEO of Imago Venues, expresses excitement over the impending transformation, citing a commitment to creating spaces that resonate with guests. The project not only aligns with Imago's ethos but also underscores its dedication to sustainability and community engagement.

Scheduled to commence in late February, the refurbishment will unfold in three phases, culminating in a grand relaunch in September 2024. Despite the ongoing renovations, the venue remains operational, welcoming inquiries and bookings.

Imago Venues' ambitious venture signals a new chapter in the realm of hospitality, where innovation, sustainability, and guest-centricity converge to redefine the art of hosting.

Josefina Dipaolo
Josefina Dipaolo
Content writer at TechNews180
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