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September 1, 2023

Mediafly Rockets Ahead with $80M Boost for Revenue Transformation

B2B Selling's Evolution

The landscape of enterprise B2B sales has undergone a seismic shift over the last half-decade. The emergence of digital self-education among buyers, the rise of expansive buying groups, and the deluge of content have redefined the art of selling. A new era demands a modern approach, one that crafts personalized, immersive experiences that stand out in the sea of information. Enter Chicago-based Mediafly.

Today, the revenue enablement powerhouse steps into the spotlight, securing a robust $80 million investment. The funding symphony is orchestrated by BIP Ventures, a trailblazer known for backing game-changers like ConnexPay. Boathouse Capital and Mediafly insiders harmonize the chorus, marking a resounding vote of confidence in Mediafly's trajectory.

This infusion of capital sets the stage for Mediafly's mission: delivering the most comprehensive revenue enablement platform tailor-made for colossal enterprises. As buyers navigate the modern maze of decision-making, Mediafly's prowess emerges as the compass guiding revenue teams toward success.

Mark Buffington, Managing Partner of BIP Ventures, speaks with conviction, underlining the rarity of Mediafly's offering: "They are the only company that has combined revenue enablement and intelligence — a game-changer for complex enterprise companies."

For Carson Conant, Mediafly Founder and co-CEO, the mission is deeply rooted: "Our mission is to help revenue teams succeed with their buyers and to positively progress the pre- and post-meeting relationship through content experiences that build trust and confidence." The tides of enterprise demand have affirmed the necessity for bespoke solutions that surmount global go-to-market challenges. With this financial wind in its sails, Mediafly stands poised to unfurl new capabilities and enriched services, equipping clients to cultivate robust business relationships and drive revenue growth.

Mediafly has fused content management, digital sales rooms, revenue and conversation intelligence, and value-selling tools into a single, harmonious platform. Mary Shea, Mediafly co-CEO, eloquently captures the zeitgeist, signaling the end of piecemeal tool assembly. Mediafly's unified platform resonates with today's go-to-market leaders, obliterating the era of disjointed data and fragmented technologies.

Founded in 2006 by Carson Conant in the heart of Chicago, Mediafly embodies the future of intelligent revenue engines. It's more than a platform; it's an orchestra conducting synchronized symphonies of understanding, prediction, coaching, and execution. The platform's prowess scales effortlessly, accommodating countless sellers and buyers. Its transformative features include robust user management, stringent brand governance, personalized magic, seamless data integration, and rock-solid security.

Notably, Mediafly's brilliance is in its synthesis of enablement and intelligence, seamlessly harmonized within a single platform. In the last year and a half alone, Mediafly has witnessed a remarkable 164% growth in its customer base, fueled by organic innovation and the strategic integration of five revenue technology pioneers.

Among its distinguished clientele are the likes of PepsiCo, Disney, GE Healthcare, Brightcove, and Sealed Air, who lean on Mediafly for positive buyer experiences.

Josefina Dipaolo
Josefina Dipaolo
Content Writer at TechNews180
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