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May 25, 2023

Minoa Raises €2.5 Million in Pre-Seed Funding to Revolutionize SaaS Sales

The company is poised to expand its team with the backing of prominent investors

Berlin-based software company Minoa has successfully closed an over-subscribed pre-seed funding round, securing €2.5 million in investment. Led by 468 Capital, the round saw participation from renowned investors including Mischief, AirAngels, Alumni Ventures, and Fidi Ventures. The funding also received significant backing from prominent angel investors, including Mathilde Collin (Front founder), Russ Heddleston (DocSend founder), and senior executives from tech giants such as Amazon, Airbnb, and Salesforce. This influx of capital will primarily be directed towards expanding Minoa's team in San Francisco, as the company aims to strengthen its product development capabilities.

As enterprises are projected to spend nearly $200 billion on SaaS this year, Minoa addresses the critical need for software-driven tools that enable vendors to truly understand their customers' requirements. Co-founder and CEO of Minoa, Max Elster, highlights the company's innovative approach to enterprise sales, emphasizing the importance of involving buyers and champions from the customer side directly in the sales process. By adopting a collaborative approach, SaaS companies can not only gain deeper insights into their customers but also optimize pricing strategies to drive growth.

Minoa works closely with its clients to measure value realization and facilitates renewal conversations. By maintaining ongoing relationships, the company ensures that customers derive maximum value from their SaaS solutions and enjoy a seamless experience throughout their engagement. This customer-centric approach sets Minoa apart, enabling businesses to effectively track and enhance the value they deliver to their clients.

Minoa's successful pre-seed funding round marks a significant milestone in its mission to revolutionize enterprise SaaS sales By placing emphasis on collaborative sales processes and value realization, Minoa aims to equip SaaS vendors with the necessary tools to understand their customers' needs and optimize pricing strategies accordingly. As the demand for SaaS continues to soar, Minoa's innovative solutions promise to empower enterprises and fuel growth in the dynamic world of software-as-a-service.

Neil Hodgson Coyle
Neil Hodgson-Coyle
Editorial chief at TechNews180
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