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December 4, 2023

Paris Hilton Ventures Into the Future of Travel with Layla, a Game-Changer in AI

Paris has thrown her weight and a chunk of her fortune behind Germany's cutting-edge AI travel tech startup, Layla

In a world where celebrities are increasingly turning their attention to startups, the latest luminary to join the ranks is none other than Paris Hilton! The global icon and entrepreneur has invested in Layla, a Berlin-based AI-powered travel tech startup making waves in the travel discovery sector. Backed by notable figures like Andy Phillips (co-founder of, Barry Smith (co-founder of Skyscanner), and Firstminute Capital (founded by Brent Hoberman of, Layla is poised to revolutionize the way we plan and embark on our journeys.

Layla, founded by Jeremy Jauncey and Saad Saeed, stands at the forefront of innovation, addressing the longstanding issue of disjointed travel discovery. Recognizing the prevalent role of social media in inspiring travel, Layla leverages AI to seamlessly bridge the gap between social media influence and comprehensive trip planning. In a world where 75% of travelers draw inspiration from platforms like Instagram and TikTok, Layla emerges as a solution to transform that inspiration into a streamlined, engaging travel experience.

The prevailing trend of seeking travel inspiration from short-form videos on social media is undeniable. Layla recognizes this shift and introduces a platform that merges AI with captivating short vertical videos, transforming the way users explore, plan, and book their trips. With Layla, users can expect a dynamic interface that not only introduces them to diverse destinations but also assists in crafting tailored itineraries based on engaging content.

The Layla app, a free-to-use platform, beckons users into a world where travel planning is intuitive and enjoyable. From exploring destinations to booking accommodations, Layla simplifies the entire journey. The Instagram Travel Advisor, accessible via direct messaging, enhances the experience by providing personalized suggestions and insights.

The technology underpinning Layla relies on AI-powered language models and short-form travel videos. This combination offers users a comprehensive view of their travel options, tapping into a vast data bank from Beautiful Destinations. Layla crafts an immersive experience, presenting highly relevant destination suggestions through visually captivating short vertical videos tailored to individual preferences.

The recent €3M investment in Layla not only signals the confidence of industry heavyweights but also underscores the startup's global ambitions. Supported by Brent Hoberman, Andy Phillips, Barry Smith, and Paris Hilton, Layla aims to redefine travel discovery. Brent Hoberman, co-founder of Firstminute Capital, expresses excitement about Layla's innovation, emphasizing its potential to shape the future of travel discovery through content, social media, and AI.

In the ever-evolving landscape of travel technology, Layla emerges as a beacon of innovation. With Paris Hilton's backing and support from renowned industry figures, Layla envisions a future where travel is not just a journey but an immersive, personalized experience. As the world eagerly anticipates the next wave in travel discovery, Layla stands poised to lead the way, bringing a seamless blend of AI and social media influence to the fingertips of travelers worldwide.

Josefina Dipaolo
Josefina Dipaolo
Content writer at TechNews180
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