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Post News, A16Z-Funded Twitter Alternative, Closes

Post News microblogging platform that rose in the aftermath of Elon Musk's Twitter acquisition, closing its doors
April 21, 2024

Post News, a microblogging platform that emerged in the wake of Elon Musk's Twitter acquisition, is shutting down just a year and a half after its beta launch.

Founder Noam Bardin, former CEO of Waze, announced the closure in a post on Friday, expressing his disappointment with the platform's growth trajectory. 

“At the end of the day, our service is not growing fast enough to become a real business or a significant platform,” Bardin explained. “A consumer business, at its core, needs to show rapid consumer adoption and we have not managed to find the right product combination to make it happen.”

Although Post was backed by Andreessen Horowitz and Scott Galloway, an NYU professor and tech commentator, the platform never disclosed its fundraising figures. Notably, Silicon Valley journalist Kara Swisher advised the company.

Post's strategy aimed to leverage Twitter’s reputation as a virtual watercooler for journalists, offering a new way for publishers and writers to monetize. Instead of subscribing to various publications, Post users could purchase individual articles from partner outlets.

Despite the closure, Bardin believes Post validated many theories around micropayments and consumers’ willingness to purchase individual articles. The platform also allowed users to tip writers for their work.

Bardin's assertion that the media landscape is changing is not unfounded. Independent and worker-owned publications are on the rise, hosted on platforms like Substack, Beehiiv, and Ghost. However, attempting to capture this nascent movement in a social platform may have been premature.

During Post's existence, several other Twitter alternatives emerged, attempting to attract users dissatisfied with Musk’s ownership decisions. Although Post managed to survive for more than a year after its launch, it's not the only new microblogging site to fold. Pebble, also known as T2, shut down in October.

As Post News closes its doors, it underscores the challenges of the social media business. Even if users flock to a site momentarily, there's no guarantee they'll stick around. The rise and fall of Post serve as a reminder of the tough and ever-changing landscape of social media platforms.

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