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Salesforce Launches London AI Hub in $4B UK Push

Salesforce is launching a cutting-edge AI center in London as part of its ambitious $4 billion investment in the U.K.
June 7, 2024

Salesforce, the renowned enterprise tech giant, is making a bold move by opening a state-of-the-art artificial intelligence center in London, signaling a strong commitment to the U.K.'s position as a global technology leader.

The new facility, spanning over 40,000 square feet in the Blue Fin building, will accommodate more than 300 people. It aims to foster collaboration among tech firms, AI experts, Salesforce partners, and customers, as well as to provide AI training and upskilling programs. Salesforce anticipates that the AI center will contribute to the creation of 500,000 AI-related jobs in the U.K.

The official opening is set for June 18, marked by a free event designed to train over 100 developers. This AI center, the first of many planned globally, will bolster Salesforce’s operations in the U.K. and Ireland under the leadership of Zahra Bahrololoumi, the firm’s U.K. and Ireland CEO.

The announcement was made during the Salesforce World Tour event at the London Excel venue, which saw over 17,500 delegates and customers from major companies like Aston Martin, McLaren, Just Eat Takeaway, and John Lewis.

"By locating Salesforce’s flagship AI center in London, we are sending a clear message to customers and partners: we are deeply committed to working closely together to harness the benefits of this transformative technology while ensuring it remains a force for good," stated Bahrololoumi.

This initiative is part of Salesforce's broader $4 billion investment in the U.K. over five years, starting in 2023. Additionally, Salesforce Ventures, the company's venture capital arm, has invested over $200 million into U.K. startups, including AutoGen AI, a procurement bid writing platform, and Eleven Labs, an AI-powered text-to-speech and voice generator.

Patrick Stokes, Salesforce’s Executive Vice President of Product and Industries Marketing, highlighted the U.K.'s unique regulatory environment as a compelling reason for this investment. "The U.K. presents more challenging AI and data regulations, which, counterintuitively, benefit enterprise developers. Solving these challenges here sets a precedent for addressing them globally," Stokes explained.

Despite recent concerns over Salesforce’s AI investments, following a weaker-than-expected first-quarter revenue report and subdued future guidance, this new AI center demonstrates the company’s unwavering commitment to innovation and long-term growth. Salesforce reported $9.13 billion in revenue for the quarter, an 11% increase from the previous year but slightly below analyst expectations. The forecast for adjusted earnings per share for the current quarter also fell short of projections.

As Salesforce continues to expand its AI capabilities and reinforce its presence in the U.K., the company is poised to drive significant advancements in the AI sector, setting a robust foundation for future developments.

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