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Trump’s Truth Social Unveils Live TV Streaming

Truth Social, Donald Trump's media venture, unveils its ambitious plan for a live TV platform
April 16, 2024

In a bold move, Truth Social, the social media platform under Donald Trump's media empire, unveils plans for a live TV streaming service aimed at delivering "news networks," "religious channels," and other content deemed taboo or suppressed elsewhere. The platform promises a blend of family-friendly entertainment, films, and documentaries.

This rollout unfolds in three distinct phases. Initially, Truth Social will integrate its CDN (content delivery network) for streaming into its existing app for Android, iOS, and web platforms. Subsequently, the company intends to launch over-the-top (OTT) streaming apps compatible with various devices, followed by the final phase—a dedicated streaming app for TVs.

Devin Nunes, CEO of Trump Media & Technology Group (TMTG), expressed enthusiasm about this development, emphasizing the service's mission to provide a haven for high-quality content facing censorship or discrimination on other platforms.

Meanwhile, Elon Musk's X is reshaping the social media landscape, envisioning a "video-first" platform emphasizing free speech. Truth Social currently features original shows hosted by notable figures like Tulsi Gabbard and Jim Rome. However, Musk's recent cancellation of a talk show deal with former CNN anchor Don Lemon stirred controversy.

Despite its high valuation post-merger with Digital World Acquisition, Truth Social faces financial challenges, with reported losses of $49 million in 2023 against revenue of under $4 million. Nevertheless, its app has garnered nearly seven million downloads across the iOS App Store and Google Play, signaling significant user interest in the platform's offerings.

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