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August 31, 2023

Videobot Fuses Video and Chatbots to Transform Online Engagement

From Text to Video: Gen Z's Impact on a $171.5B Finnish SaaS startup in Digital Video Market

In a rapidly evolving digital landscape, where attention spans dwindle, and Generation Z craves engaging content, the shift from text to video is undeniable. The global digital video content market, soaring to $171.5 billion in 2022, reflects this transformation. As brands scramble to captivate users in a mere second and explain products effectively, Finnish startup Videobot emerges as a trailblazer.

Videobot, a convergence of chatbot and video tech, pioneers a novel category of service. This dynamic fusion redefines online customer engagement, propelling video-driven experiences to the forefront. With €2 million in seed funding from esteemed backers like Superhero Capital and Expon Capital Digital Tech Fund, Videobot's growth trajectory accelerates. The vision? A world where video interaction is the norm, projected through a thousand customers and three million euros in annual billing by 2024.

Anssi Kiviranta, Videobot's co-founder, "Our platform seamlessly integrates the convenience of chatbots with the engaging power of short videos, opening new horizons for businesses to connect with their audiences." This synergy has produced remarkable results, amplifying engagement by 98%, prolonging website dwell time by 150%, and boosting sales lead volume by 36% for clients.

Founders Anssi Kiviranta and Matias Mäenpää, veterans in digital growth and SaaS domains, conceived Videobot to empower businesses with captivating customer experiences. The technology's rapid implementation and seamless functionality across screens ensure a heightened interactive experience. Clients like Supercell wield Videobot for diverse goals, from enhancing recruitment efforts to streamlining employee onboarding.

Videobot, in its dynamic journey, is a testament to the transformative potential of bridging video and chatbots. As it reshapes online engagement, it reaffirms the conviction that the future is video-driven, capturing attention and guiding users through personalized journeys.

Neil Hodgson Coyle
Neil Hodgson-Coyle
Editorial chief at TechNews180
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