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Voodoo Snaps Up BeReal for €500M

French mobile apps and games powerhouse Voodoo has sealed the acquisition of BeReal for a whopping €500 million
June 12, 2024

French mobile apps and games publisher, Voodoo, has made waves with its recent acquisition of BeReal for an impressive sum of €500 million. This acquisition marks a significant milestone in the tech industry, signaling Voodoo's strategic expansion into the realm of authenticity-driven social media.

At the helm of this transition is Aymeric Roffé, CEO of Wizz, one of Voodoo's acclaimed social media apps, who will step into the role of CEO for BeReal. Meanwhile, BeReal's co-founder and CEO, Alexis Barreyat, will bid farewell to the company following a transition period.

BeReal's rise to prominence, boasting over 40 million active users, underscores the increasing demand for genuine connections and unfiltered experiences, particularly in the wake of the pandemic. Despite its initial success, BeReal faced challenges in scaling its user base, prompting the decision to seek acquisition.

In a statement, Alexandre Yazdi, co-founder and CEO of Voodoo, expressed enthusiasm for the partnership, highlighting BeReal's remarkable user loyalty and growth. Yazdi emphasized Voodoo's commitment to leveraging its expertise and cutting-edge technologies to propel BeReal towards becoming the quintessential social network for authenticity.

As Voodoo and BeReal join forces, the stage is set for a new chapter of innovation and growth in the world of social media. With a shared vision of fostering genuine connections and authentic experiences, this partnership holds immense promise for both companies and their global user base.

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