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Vytal Raises €6.2 Million to Revolutionize Reusable Packaging with Innovative Tech Platform

Vytal secures €6.2M to expand its innovative tech platform for reusable packaging, driving a sustainable future.
July 2, 2024

Cologne-based Vytal, a software-enabled reusable packaging solutions, has secured €6.2 million in growth financing. This round was spearheaded by Emerald Technology through its Sustainable Packaging Innovation Fund, with additional support from Ventis and existing investors Kiko Ventures, Grazia Equity, and Rubio. This investment underscores the commitment to Vytal’s mission of fostering a circular economy by leveraging technology and data to enhance the value of reusable packaging.

Vytal’s fresh funding will accelerate its ambitious plans to transform the packaging industry, expand into new markets, and further develop its software and data-driven solutions. With over 60 billion single-use food and drink containers wasted annually in the EU, Vytal’s innovative platform is poised to make a significant impact. The EU’s Packaging and Packaging Waste Regulation (PPWR) is driving the industry toward a circular economy, and Vytal is at the forefront of this shift, providing reusable packaging solutions for various sectors, including corporate and university campuses, business districts, airports, city centers, shopping malls, trade fairs, festivals, events, and entertainment venues.

Dr. Tim Breker, Co-Founder and Managing Director of Vytal, expressed his excitement about the new partnership. “We’re thrilled to take on board Emerald, a very experienced investor with a phenomenal network of corporate partners. Transforming the packaging industry towards circularity is a massive business opportunity and Vytal’s technology platform is positioned to win. We have established ourselves as thought leaders in the field and are looking forward to accelerating our collaboration with various industry partners.”

Vytal’s reusable packaging solutions are designed to save valuable resources, reduce costs, and create value for all stakeholders in the circular value chain, from raw material suppliers to consumers and professional cleaning hubs. In a recent large-scale pilot at the OMR Festival in Hamburg, Vytal’s subsidiary, Vytal Events & Entertainment Solutions GmbH, provided smart reusable containers for 70,000 event participants, demonstrating the efficiency and convenience of their system. The individually traceable cups and food containers streamlined the checkout and return processes, reducing staff needs for organizers and wait times for consumers. Professional washing centers also benefited from Vytal’s RFID-equipped containers, enabling automated counting and handling.

Vytal operates an open system of reusable packaging across restaurants and canteens in 17 countries, allowing consumers to borrow and return high-quality containers at thousands of partner locations for free. This system not only supports environmental sustainability but also enhances the user experience by making reusable packaging accessible and convenient.

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