Wellth has raised $36 million in an oversubscribed Series C funding round, underscoring investor confidence in its daily care motivation approach to behavior change in healthcare. The round, officially closed in March 2025, attracted strong investor demand that extended beyond the initial target.
The funding was led by Mercato Partners and included participation from FCA Venture Partners, Comcast Ventures, and returning backers SignalFire, New York Life, and CD-Venture. With this latest capital injection, Wellth aims to grow access to its platform across high-need segments, including Medicare Advantage, Medicaid, and Dual Eligible Special Needs Plans (D-SNPs).
Wellth operates in a segment of digital health focused on high-risk, often hard-to-engage populations. By blending behavioral economics with mobile technology, the company has created a system of daily, incentivized actions that help users stay on track with critical aspects of their care—whether it's medication adherence or preventive screenings.
CEO and co-founder Matthew Loper says the traditional healthcare approach to engagement has long been flawed. “The healthcare system often tries to 'engage' patients through one-off interactions that are easily ignored and can feel more like an annoyance than a connection,” he said. “For the past 11 years, Wellth has pioneered a new category in healthcare: Daily Care Motivation.”
The model appears to be working. Wellth’s users report an average 90% adherence to care plans, along with measurable improvements in medication adherence and reductions in inpatient admissions.
The new capital will allow Wellth to deepen its presence within government-sponsored health plans and introduce new features, including generative AI tools designed to personalize the member experience even further. By tapping into over a decade’s worth of behavioral data, the company hopes to tailor daily nudges, messages, and incentives to individual users in real time.
It also plans to double down on partner growth, adding health plans and care providers seeking measurable cost savings and better outcomes. The company’s unique position as a consistent, daily touchpoint is what it believes sets it apart from one-off wellness apps or short-term interventions.
“As a former Wellth customer, I saw results that surpassed anything in my decades in healthcare,” said John Snyder, now COO at Wellth. “Its ability to change member behavior, improve outcomes, and cut costs convinced me this was the future of healthcare—and inspired me to join the team full time.”
Founded in 2014 by Matthew Loper and co-founder Rory Laitila, Wellth has spent more than a decade refining its core platform for behavior change. The company’s app has facilitated over 50 million daily check-ins and continues to support vulnerable populations often underserved by traditional health systems.
Wellth’s impact goes beyond individual health. The company says its results have helped partners improve Medicare Star Ratings, reduce unnecessary hospitalizations, and achieve sustained member engagement—something notoriously difficult to maintain with high-risk populations. The company's leadership includes executives with deep experience across payer, provider, and tech sectors.
The round was led by Mercato Partners, a venture firm known for funding high-growth companies outside traditional tech hubs. Mercato has built a reputation for backing mission-driven teams in undercapitalized markets while providing not just capital but operational and governance support.
Joining them were FCA Venture Partners and Comcast Ventures, alongside longtime Wellth investors SignalFire, New York Life Ventures, and CD-Venture.
