Subscribe to our newsletter and stay informed
July 25, 2023

Impact+ Revolutionizes Digital Advertising's Carbon Footprint

Fresh Funds Fueling Expansion: New markets & platform for the French start-up

Paris-based sustainability tech start-up, Impact+, is leading the charge in reducing the carbon footprint of digital advertising through its groundbreaking platform. By measuring and evaluating greenhouse gas emissions and electricity consumption, Impact+ empowers advertisers to make eco-conscious choices when running campaigns. With €2 million in Seed funding, led by Elevation Capital Partners, the company is set to strengthen its subscription-based platform, fuel proprietary technology research, and expedite international expansion.

At the forefront of sustainability innovation, Impact+ is transforming how the digital ecosystem approaches its carbon footprint. Through cutting-edge technology, the platform equips advertisers with invaluable insights, enabling them to make environmentally responsible decisions without compromising campaign success. With notable clients like L'Oréal, LVMH, Heineken, BMW, P&G, Danone, and Nestlé, Impact+ is making a tangible impact across the advertising industry.

Since its launch in 2020, Impact+ has emerged as a pivotal force, raising awareness about the environmental impact of digital advertising. By bridging the gap between those already engaged in eco-friendly practices and those seeking guidance, the company is championing a sustainable future for the industry. The recent funding boost is a resounding vote of confidence in Impact+'s vision and its dedication to driving transformative change.

With Impact+, the digital advertising world is witnessing a paradigm shift as eco-consciousness takes center stage. Impact+ strikes a vital balance between business growth and environmental responsibility by empowering advertisers to embrace sustainability without compromising performance. As the company's international footprint expands, its vision of a greener advertising landscape inches closer to reality. Impact+'s pioneering strides set the stage for a greener and more responsible future for the advertising industry.

Neil Hodgson Coyle
Neil Hodgson-Coyle
Editorial chief at TechNews180
Back to top

Related articles

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram