Berlin-based Aimwel and Jobiqo have recently announced a strategic partnership that will help job boards to increase their marketing effectiveness and generate job applicants. Jobiqo is a software company that provides job boards with platforms in the UK, North America, and the DACH region, while Aimwel is a Programmatic Recruitment Advertising platform that allows job boards to reach both active and passive job seekers.
The partnership has given birth to a new product called Jobiqo AIR – Automated Intelligent Reach, which will combine the state-of-the-art technology architectures and cutting-edge AI algorithms of both companies. Jobiqo AIR will provide an innovative and cost-effective one-stop solution for job boards, job sites, and job platforms. It will integrate with Aimwel's marketplace advertising technology platform to offer job boards efficient access to all channels from job aggregators, social media, and display advertising.
The collaboration will enable 200 job boards that use Jobiqo's platform to benefit from Aimwel's high-quality lead generation across paid performance media channels. This will result in unmatched reach and efficiency, delivering the core need of job boards - reaching job seekers and helping companies to hire efficiently.
"We're excited about this partnership, which will enable our clients to easily access Aimwel's cutting-edge Recruitment Advertising platform. Together, we're confident that we can supercharge the recruitment advertising and job board industry."
- says Martin Lenz, CEO of Jobiqo
Lauri Koop, CEO of Aimwel, also expressed excitement about the partnership and said,
"We're thrilled to be partnering with Jobiqo and look forward to helping their clients succeed. This collaboration will position Aimwel as the leading supplier in our domain and helps to serve job boards with their core need - reaching job seekers and helping companies to hire efficiently."
The partnership is already making waves in Europe, and the two companies aim to make it easier for job boards to reach the right candidates. The Jobiqo AIR platform offers an efficient way to access all channels and will provide job boards with an unprecedented level of marketing effectiveness, making the process of finding the right candidates faster, easier, and more cost-effective.