On 12 May 2023, Elon Musk confirmed that Linda Yaccarno, the former chairman of global advertising at NBCUniversal, would take his place as the CEO of Twitter. This decision has sparked widespread criticism and controversy, uniting Twitter users from both ends of the political spectrum in their disapproval.
When the informal Twitter poll revealed that a majority wanted Musk to step down, expectations were high for a candidate who would restore balance and trust. However, Yaccarino's appointment has been met with a wave of disappointment, and doubts surrounding her ambiguous political leanings. Critics on the left highlighted Yaccarino’s previous affiliation with Donald Trump’s Council on Sports, Fitness, and Nutrition, in addition to her alleged affiliation with accounts known for promoting conspiracy theories and far-right propaganda.
Even those on the right wing who previously supported Yaccarino found themselves at odds with her new role at Twitter. Her collaboration with the Biden administration on a Covid-19 vaccination campaign, coupled with her executive chair position at the World Economic Forum, led to accusations of being a "Davos Globalist", with connotations of elitism. These allegations, rooted in alternative interpretations surrounding the WEF, were voiced by prominent figures like Steve Bannon. She has also been called a “Big Pharma enthusiast” and “Covid Vax lover” by @NaturallyFTW.
As Linda Yaccarino takes the reins as Twitter's new CEO, she faces the daunting challenge of gaining the trust and confidence of a divided Twitter community. Her appointment has surfaced criticism by avid Twitter users who question her alignment with their respective ideologies. Only time will tell if Yaccarino may successfully navigate the challenges that lie ahead for Twitter.