With a history of developing AI to reduce time and eliminate guesswork when understanding data, Meltwater expands on this by integrating OpenAI models and advanced algorithms with new AI-powered product innovations to help customers discover insights, boost efficiency, and generate content.
With 77% of marketers believing they generate content more efficiently with AI and 79% further stating that it improves the quality of content, Meltwater leads the charge by leveraging the wealth of data given by the internet into actionable insight. This innovation is made possible by Meltwater's AI tool, which harnesses nearly 20 years of data investment and is the largest global dataset in the industry.
Among the new features in Meltwater are the AI writing assistant, which utilizes advances in generative AI to boost productivity, and the insight assistant, which provides insight into consumer and market trends, helping marketing teams stay ahead of the competition.
They enable people to capture insights from video content on social platforms through advanced computer vision. The analysis of videos helps customers develop content ideas and manage crises more effectively.
“The Discovery Insight Assistant is a fascinating feature, both for its ability to identify relevant information and for its accuracy. It simplifies the task of analysing and identifying the drivers of conversations with completeness and relevance. The potential of Discovery is immense, and it’s a major asset for anyone involved in social data.”
- said Jean-Baptiste Mac Luckie, Senior Market & Business Insights Manager, Lacoste
Using unprecedented data, Meltwater provides AI insights at scale, supporting more than 240 languages and adding more than 1.3 billion new documents daily. In addition, Meltwater is a leader in helping customers find insights in the sea of external data due to its expertise in LLMs (large language models), the basis of generative AI models.
“The past year has seen a huge increase in the use of AI in terms of the industry as a whole. Eliminating guesswork, saving time, accessing actionable data, and producing more personalised content are all game-changers in an industry that is continuously changing and expanding”
- said Meltwater’s Senior Marketing Manager for the UKI region Jess Smith
Meltwater will release several generative AI-powered enhancements in the coming months, providing customer value in many ways. These enhancements include simplifying complex Boolean searches, creating concise content summaries, and automating news and social media tags. Those features will simplify the search and organisation of data, accelerate user productivity, reduce time-to-strategic insight, and remove creative barriers for Meltwater's 27,000+ customers.
Meltwater will hold its annual summit in New York 21-22 June, during which CEO John Box and CTO Aditya Jami are set to announce new products that leverage AI to help marketers and communication professionals deal with complex data.