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Kia EV3: ChatGPT DNA Powers AI Assistant

Kia EV3, an all-electric compact SUV, is a testament to the automotive industry's growing of generative AI technology
May 23, 2024

Buckle up for a ride into the future as Kia unveils its latest innovation in the automotive realm: the Kia EV3, an all-electric compact SUV that promises to redefine the driving experience. Revealed on Thursday, this cutting-edge vehicle showcases a notable trend among global automakers: the integration of generative AI into their vehicles.

Set to hit the roads of Korea in July 2024, followed by a European launch in the second half of the year, the Kia EV3 boasts a groundbreaking feature—a new voice assistant powered by ChatGPT, the AI chatbot developed by OpenAI. While the adoption of voice assistants in vehicles isn't new, Kia's approach marks a significant leap forward in enhancing driver engagement and functionality.

Martinez, Kia's head of customer experience design, highlighted the customization efforts undertaken by the automaker to refine the ChatGPT model for optimal performance. These modifications enable seamless interactions, allowing users to plan trips, control the vehicle, and access entertainment options, all through the intuitive Kia assistant.

The integration of generative AI in vehicles has been gaining traction, with automakers like BMW, Mercedes-Benz, and Volkswagen championing its potential to revolutionize the driving experience. Last year, as excitement surrounding OpenAI soared, Mercedes-Benz introduced a conversational AI-bot to its MBUX infotainment system, followed by BMW and Volkswagen showcasing similar technology at the CES tech trade show in Las Vegas.

Kia's foray into AI-based assistants began with the introduction of the Kia Assistant in the Kia K4, a gas-powered compact sedan. Now, with the Kia EV3, the company takes a bold step forward, bringing AI-driven convenience and functionality to its all-electric vehicle lineup.

As the automotive industry embraces the era of generative AI, Kia's commitment to innovation underscores its dedication to enhancing the driving experience and shaping the future of mobility. With the Kia EV3 leading the charge, drivers can anticipate a new era of intelligent, interconnected vehicles that seamlessly blend cutting-edge technology with unparalleled performance.

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