Channel Factory, the global YouTube branding platform, today announces a new hire to support the company's continued growth in the Nordics. The technology and data platform transforms YouTube into a branded advertising opportunity for content creators. Channel Factory establishes an ecosystem in which creators, consumers, and brands share touch points. The platform provides advertisers access to relevant videos, channels, and creators. Johan Fernkvist, an experienced former Business Developer at the media agency Scream, takes over the role of Nordic Sales Director.
I feel inspired and excited to join the Channel Factory team. It is a strong and established brand, and a first mover in its category where innovation, development and growth are some of the strongest drivers. The fact that the business also has global ambitions and sits on a scalable technology doesn't really make the conditions any worse. I'm looking forward to working with our skilled Nordic team to make our clients' advertising more effective.
- Johan Fernkvist, Nordic Sales Director at Channel Factory
Johan has over 30 years of experience in the media industry and has previously been a Sales and Business Director at TV4 Group and a partner at Ebiquity (formerly Media Path Network). As Nordic Sales Director, Johan will contribute to Channel Factory’s growth with a focus on both – new and already established customers. In the Nordic region, the plan is to grow by an additional 50 percent in 2023:
I am extremely happy that Johan is joining us. He has extensive experience from large companies in the media industry, and his knowledge will be incredibly valuable to us. Not least in view of our rapid growth. We plan to grow another 50 percent in the Nordics in 2023, so Johan will have a lot to stand on right from the start.
- Robert Björk, Nordic Managing Director at Channel Factory